O'Neill Selects TradeCard to Standardize Its Global Supply Chain and Reduce Risk

NEW YORK, NY, Apr 20 (MARKET WIRE) --
TradeCard, Inc., the leading supply chain collaboration platform,
announced today that surf and snow apparel leader O'Neill has selected
the TradeCard Platform to standardize workflows from purchase order
through settlement and address supplier-related risk through online
financial services available on its network. The TradeCard Platform
enables exception-based procure-to-pay processes and delivers supply chain
services on a hosted platform that will enhance O'Neill's visibility into
the movement of payments and products in the extended supply chain to
eliminate delays.

"Automation and full traceability of processes in the supply chain will
provide better visibility for us and our suppliers," said Hendrik-Jan
Muis, Operations Director at O'Neill. "Financial services on the platform
are a competitive advantage that will allow us and our suppliers to
reduce the pressure many companies are feeling in today's credit crisis.
Our suppliers will benefit from local support, better visibility into
payments, and access to capital earlier in the order process. Helping our
suppliers will result in lower costs and reduced risk for us."

TradeCard provides buyers and suppliers shelter from the current credit
crisis by lowering transaction costs and enabling payment protection,
invoice discounts and trade financing programs. The TradeCard Platform
streamlines transaction processes for better cash flow planning.

"Credit and liquidity are primary concerns today for retailers, brands and
their suppliers," said Kurt Cavano, CEO of TradeCard, Inc. "Strong supply
chains are efficient and well-funded from top to bottom. By connecting its
supply base on TradeCard, O'Neill removes many of the financial risks and
burdens companies face today in their supply chains. The combination of
financial services and workflow automation delivers a unique offering for
better control of physical and financial aspects of the supply chain."

O'Neill will leverage the TradeCard Platform as a central repository of
transaction data to track information for supply chain performance
analysis and evaluation. TradeCard's software-as-a-service (SaaS)
delivery model combined with local support presence in 50 countries will
enhance O'Neill's ability to collaborate with, and provide technical
support to, its supplier base.

Suppliers access automated payment protection and trade finance products
from participating financial institutions on the TradeCard Platform.
Buyers, such as brands and retailers, reduce liquidity strains in their
supply chains by making early payment programs available to their
suppliers, and eliminating the need for suppliers to use their own credit
lines for purchases.

TradeCard's services and global trading partners are delivered on a hosted
platform that links more than 4,000 buyers, suppliers and service
providers. Financial services available on the TradeCard Platform help
companies of all sizes to better compete by improving margin and cash
flow. TradeCard's global support team enables rapid deployment in as
little as 90 days.

About O'Neill:

O'Neill, the original Californian surf, snow and lifestyle brand, was
founded in 1952 when a young man named Jack O'Neill took his unstoppable
passion for surfing and used it to beat Mother Nature at her own game.
Pioneering the world's first neoprene wetsuit, Jack had successfully found
a way to extend his surf sessions in the bone-chilling breaks of Northern
California. He opened up the garage doors to his first surf shop in Santa
Cruz soon after.

While many things have changed since those humble beginnings, Jack's
initial vision of producing functional and innovative boardriding products
continues to lie at the core of everything the company does. O'Neill's
set of core values -- innovation in style and technology -- has seen the
brand devote itself wholeheartedly to the evolution of action sports.

From the first ever neoprene wetsuit and surf leash, to the world's first
stitchless boardshorts and range of groundbreaking wearable electronics,
O'Neill's spirit of innovation will always drive the company forwards.
Today, O'Neill can be found the world over. In touch with its rich
heritage and the universal stoke of boardriding culture, O'Neill will
always be committed to progressing that evolution and growing its
reputation as one of the world's leading youth lifestyle brands.

About TradeCard, Inc.

TradeCard, Inc. is the leading provider of on-demand supply chain
management solutions. The TradeCard Platform synchronizes financial
transactions with physical events in the global supply chain to help
customers automate trade transactions from purchase order to payment and
chargebacks. Buyers, suppliers and their trading partners manage
transactions through a web-based platform with online financial services
integrated into the workflow. This turnkey transaction management enables
customers to improve margins and enhance growth, with extra-organizational
supply chain visibility. TradeCard's on-the-ground trade experts
throughout the world assure superior supply chain agility.

TradeCard manages global trade for thousands of users in over 50
countries, including Columbia Sportswear, Rite Aid and Wolverine
Worldwide. TradeCard Inc. is headquartered in New York City and has
offices in San Francisco, Hong Kong, Brussels, Taipei, Seoul, Colombo,
and Shenzhen. TradeCard is located online at www.tradecard.com.

Contact:
Bryan Nella
TradeCard
+1-212-405-1855
bnella@tradecard.com

Copyright 2009, Market Wire, All rights reserved.

-0-