Applied Robotics Announces New Distributor Innovation Matrix, Inc.

Automation Application Distributor and System Integrator Leader Extends Applied
Robotics Reach into Japan and Taiwan
GLENVILLE, N.Y.--(Business Wire)--
Applied Robotics Inc., a leading provider of automation end-of-arm tooling and
connectivity solutions today announced it has signed Innovation Matrix, Inc., a
leading distributor and system integrator of automation applications. The
partnership will extend Applied Robotics global reach into Japan and Taiwan.
Innovation Matrix provides advanced robotic and vision technology products,
system integration and automation consulting services with special emphasis and
expertise in global trade opportunities between Eastern Asian markets and the
US.

"We are very pleased to be further expanding our global presence with our new
distributor," said Jim Fitzgerald, vice president of Applied Robotics.
"Innovation Matrix, Inc. is well respected and well connected in the
Trans-Pacific automation industry; that, coupled with our established tool
change systems, collision sensors, end-of-arm tooling lines, and customized
solutions, will allow us to supply manufacturers and end user customers in Japan
and Taiwan with the very best technology and service available."

"We are very excited about this new partnership. With Applied Robotics Inc.`s
products and solutions and with our concentrated Asian marketing and service
focus, together we will be able to provide the automation industry with the best
tools and support to remain competitive in this challenging economic climate,"
says said Eimei Onaga, President of Innovation Matrix.

About Innovation Matrix, Inc.

Innovation Matrix is an innovative supplier of Machine Vision and Motion
software, hardware and services headquartered in Los Altos, California, USA,
with branch offices and alliance partners in Taiwan, China, Korea and Japan.
Innovation Matrix specializes in automation applications with machine vision,
motion control and robotics. The company also provides consulting, and systems
integration services. www.innovation-matrix.com

About Applied Robotics

Applied Robotics Inc., headquartered in Glenville, N.Y. is an ISO-9001
certified, employee-owned company serving the world`s automation market. Founded
in 1983, Applied Robotics designs and manufactures end-of-arm tooling and
connectivity solutions intended to solve complex automation problems and improve
efficiencies. Serving a wide spectrum of customers and industries ranging from
large Fortune 500 companies to small privately-held businesses, the company`s
wrist-down solutions can be found in manufacturing, welding, assembly, material
removal and material handling applications throughout the United States, Canada,
Pacific Rim, Europe, Mexico, South America and Australia. More information can
be found on the company website at www.appliedrobotics.com.

Applied Robotics and the Applied Robotics logo are trademarks of Applied
Robotics Inc. All other trademarks are owned by their respective companies.

Applied Robotics Inc.
Press and Industry Analysts
Joanne Brown, 518-384-1000 (voice)
518-384-1200 (fax)
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