Avid Deko 5.2 Debuts Support for Leading 3D Formats

LAS VEGAS, NV, Apr 20 (MARKET WIRE) --
NAB (Booth #SU902) -- Avid(R) (NASDAQ: AVID) today unveiled version 5.2
of Avid Deko(R) 3000, an on-air graphics package that supports the
industry-standard FBX and Collada formats, enabling customers to easily
import and playback a broader range of 3D models and animations from
leading applications such as Autodesk 3ds Max, Autodesk Softimage 7.5 and
MAXON CINEMA 4D. Now, customers can leverage existing skills and toolsets
without having to burden staff with learning new 3D tools. Today's
announcement represents another milestone in Avid's advancements to
provide more open solutions for customers.

"By using proven industry interchange formats like Collada and FBX, Avid
is providing tremendous incentive for customers to invest in the new Deko
offerings," said Jeff Sargeant, a 3D artist and the creative director of
design firm, Sargeant Inc. "For broadcasters, this openness in Deko is a
huge benefit because it greatly expands the talent pool they can draw from
when it comes to finding the best 3D artists. It's a win for artists as
well, because it opens up a market they may have previously been excluded
from as a result of the specific software they use."

How Deko Version 5.2 Works

-- Customers import models from 3D creation systems into Deko and combine
the models with live and editable text and image layers, which
automatically map to the replaceable textures from the original. The model
maintains specialized 3D treatments for geometry, lighting and animation
and plays out as expected in the Deko environment.
-- Power Clips are mapped to 3D models, enabling high-end visual effects
like animating logos or headshots on the 3D model, without the need for
costly third-party support to get them on the air.

Pricing & Availability

Avid Deko version 5.2 will be available in June 2009 at Avid's download
center. To learn more, visit Avid Deko and on-air graphics product
solutions online. For pricing information, please contact your local Avid
salesperson or reseller.

About Avid

Avid creates the digital audio and video technology used to make the most
listened to, most watched, and most loved media in the world -- from the
most prestigious and award-winning feature films, music recordings,
television shows, live concert tours, and news broadcasts, to music and
movies made at home. Some of Avid's most influential and pioneering
solutions include Media Composer(R), Pro Tools(R), Avid Unity(TM),
Interplay(R), Oxygen 8, Sibelius(R) and Pinnacle Studio(TM). For more
information about Avid solutions and services, visit www.avid.com,
del.icio.us, Flickr, Twitter and YouTube; connect with Avid on Facebook
or subscribe to Avid Industry Buzz.

Copyright 2009 Avid Technology, Inc. All rights reserved. Product
features, specifications, systems requirement and availability are
subject to change without notice. Avid, Avid Unity, Interplay, Media
Composer, Pro Tools, Deko, Pinnacle Studio and Sibelius are trademarks or
registered trademarks of Avid Technology, Inc. or its subsidiaries in the
United States and/or other countries. The Interplay name is used with the
permission of Interplay Entertainment Corp, which bears no responsibility
for Avid products. All other trademarks are the property of their
respective owners.

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Contact:
Marsha MacEachern
Avid
978-640-3167
Email Contact

Copyright 2009, Market Wire, All rights reserved.

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