Rutherford & Associates Launches eoStar 2009

Beverage industry's most advanced route accounting and management software
aims to further improve distributors' performance, reduce costs and enhance
efficiency

HOLLAND, Mich., April 20 /PRNewswire/ -- Rutherford & Associates, developer of
the industry-leading route accounting and management software for food and
beverage distributors, today announced the launch of eoStar 2009. This new
release version of Rutherford's flagship product includes significant
enhancements and new functionality to further enable beer and wine
distributors to operate leaner and better meet customers' demands.

eoStar, first launched in 2003, is designed to effectively integrate the
various functions of the food and beverage distribution business. It is built
on an innovative platform that allows for advanced customization of the
software to meet the diverse needs of distributors nationwide. eoStar 2009
builds upon these features and functions, taking it to the next level.

"As the beverage distribution industry continues to evolve, the demand is
increasing for an easy-to-use and easily implementable solution that
simplifies automation and enhances scalability," said Michael Rutherford, CEO
of Rutherford & Associates. "eoStar 2009, along with our continued investment
in our top-quality support and online wiki resources, reflects our continued
commitment to provide innovation, flexibility, accuracy, and ease-of-use to
our customers - our commitment to true partnerships."

Some of the most significant new functionalities of eoStar 2009 include:

-- Coors POINT interface - allows distributors to upload forecasts to
MillerCoors and download purchase orders from MillerCoors through an
automated system versus doing this function manually and via fax.
-- Tap brand and tap handle management - provides visibility and market
penetration of products in tap and brand management at on-premise
locations, auditing the distributor's brands and fully tracking
competitive handle information over time.
-- Management by Objectives (MBO) suite - automates the process of
managing
display, distribution, activity, and sales goals and auto-populates
commission structures and payout, improving sales and margins and
enabling distributors to be more efficient. It also allows sales
representatives to see their completion percentages in real-time and
managers to track their direct reports automatically.
-- Qualified pricing and promotional support - intelligently manages
qualified pricing and qualified promotions in an automated
environment.
It is ideal for distributors handling multiple lines of business,
providing direct support for Red Bull and non-alcoholic shelf
programs/promotions requiring qualification and authorization.
-- Expanded support for smart phones - provides customer support for the
most current Windows(R) Mobile(R) technologies, such as the HTC
Touch-Pro(TM) and the latest Dell(R) Net Books.
-- Enhanced delivery stop mileage analysis - automatically tracks
mileage,
expenses and time via mobile devices to provide drivers and management
with accurate analysis. Distributors now have full visibility to the
real cost of making that 'out-of-the-way' delivery, finding
new ways to improve performance, cost management, and profitability
for
those stops.

-- Multi-warehousing dispatching - imports files from the Coors Web
interface, allowing for multiple dispatches to take place
simultaneously, and also splits the dispatch based on the warehouse
settings, so that all the customer orders for an individual warehouse
may be handled at one time.

eoStar manages distribution operations for industry-leading distributors
nationwide. eoStar streamlines enterprises, and manages more than $1.5 billion
in consumer packaged goods, predominately beer and wine, for distributors
across North America. eoStar's mobile solutions have saved customers an
average of 8-1/2 minutes per stop per day, when compared to their prior
solutions.

J.J. Taylor, one of the top ten beer distributorships in the United States,
has been using eoStar for three years. The company became a beta tester for
eoStar 2009 and is already experiencing the benefits of the software's latest
offerings.

"eoStar 2009 allows us to run our operation on a flexible platform that easily
integrates with other platforms," said Jay Martin, vice president operations
of J.J. Taylor Distributing Florida, Inc. "It gives us the visibility we need
to track our progress in real time to meet the demands of our customers and
suppliers. eoStar is the backbone of our operations and as an industry
leader, embracing and leveraging leading edge technologies, eoStar will
continue to grow with our organization."

Rutherford & Associates is a MillerCoors Strategic Partner and a Microsoft
Certified Gold Partner in business intelligence, data management solutions and
ISV/software solutions.

About J.J. Taylor Companies

J. J. Taylor Companies, Inc. was founded in 1958 by John J. "Joe" Taylor. The
Company services the greater Minneapolis/St. Paul metropolitan area in
Minnesota and the Tampa/St. Petersburg area and Sarasota, Ft. Myers and Naples
territories in Florida. With annual sales of more than $340 million, the
company employs 721 and distributes for such brewers as MillerCoors, Heineken
USA, Guinness Import, INBEV, Summit, Pabst and Yuengling. The company's
headquarters and training center are located in Jupiter, Florida. For more
information, visit www.jjtaylor.com.

About Rutherford & Associates, Inc.

Rutherford & Associates brings more than 20 years of route accounting software
experience to beer and wine distributors. Rutherford provides customers with
the tools, training and resources they need to more effectively manage their
inventory, mobile resources and assets to enhance revenue, reduce operating
costs and improve customer service. In 2007, MillerCoors company named
Rutherford & Associates a strategic partner, working closely with Rutherford
on the technological roadmap and implementation to improve the MillerCoors
distributor system. For more information, visit www.eostar.com , call
800-270-7558, or visit our open online wiki forum at wiki-eostar.com

Rutherford(R) and eoStar(R) are registered trademark of Rutherford &
Associates, Inc. All other company and product names may be trademarks of
their respective owners. Copyright (C) 2009 Rutherford & Associates, Inc. All
rights reserved.

SOURCE Rutherford & Associates, Inc.

Deana Goodrich of Airfoil Public Relations, +1-248-304-1457,
goodrich@airfoilpr.com