SodaHead Joins Forces With Technorati to Enable Content Exchange Between Blogging...

SodaHead Joins Forces With Technorati to Enable Content Exchange Between
Blogging Powerhouses

LOS ANGELES, April 20 /PRNewswire/ -- SodaHead, a leading opinion community
focused on discussing today's hottest topics, announced a strategic
partnership with Technorati, the authority on the blogosphere. The powerful
alliance gives SodaHead members direct access to Technorati content embedded
in SodaHead's online community. Additionally, Technorati will feature
SodaHead's topical "Polls of the Day" selected by relevancy to Technorati
posts.

The partnership provides increased exposure between the two sites' dedicated
visitors. By offering SodaHead users easier access to Technorati content, the
posts will serve as additional discussion topics for the online community.
The SodaHead "Polls of the Day" which will be located on eight sections of
Technorati's site including technology, politics, entertainment, business,
sports and music, among others, will introduce Technorati visitors to
SodaHead's unique, discussion-based community.

"Technorati is one of the most valuable resources to search and harness the
power of blogs and blog posts," said Michael Glazer, co-founder, SodaHead.
"This partnership will introduce and increase traffic to both sites' users
while providing an invaluable exchange of content between the two
communities."

"Through partnerships like these, SodaHead is able to provide relevant content
with minimal development effort to sites seeking content to enhance their
users' experience," added co-founder Jason Feffer.

SodaHead will provide Technorati with relevant "Polls of the Day" that will
feature questions about breaking stories occurring each day. Publishers can
now use SodaHead's partner polls to augment breaking stories with relevant and
interesting questions for users to participate.

Since its launch in September 2007, SodaHead has attracted more than 1,000,000
members, 12 million comments, 8 million votes and was named one of the fastest
growing communities in 2008. SodaHead will continue to seek partnerships with
media outlets and other content providers to enhance the user experience of
its site. SodaHead was founded by Jason Feffer and Michael Glazer, who have
been best friends since kindergarten.

About SodaHead.com
SodaHead is a leading opinion community with a community focused on discussing
today's hottest topics. Businesses use SodaHead's polls to add quality content
to their pages, gain participation of its users or augment stories to solicit
reader's opinions. Individuals that have an opinion, hit up SodaHead and ask
a question. People's passions range from politics, technology, entertainment
and business to music, sports or relationships. SodaHead offers the ability to
ask or answer a question at your fingertips. Everyone with something to say
should use SodaHead.

About Technorati Media
Technorati collects, organizes, highlights and distributes the online global
conversation; and surfaces this content to millions of consumers. Founded as
the first blog search engine, Technorati has become the definitive source for
the top and emerging stories, photos and videos across news, entertainment,
technology, lifestyle, sports, business and politics: introducing millions of
readers to blog and social media content. Technorati's network matches
bloggers and social media creators with marketers who want to join the
conversation. www.technorati.com

Contact: Debby Chen/Stacy Schlicht
Rogers & Cowan
Tel: 310-854-8100
dchen@rogersandcowan.com/sschlicht@rogersandcowan.com

SOURCE SodaHead

Debby Chen, dchen@rogersandcowan.com, or Stacy Schlicht,
sschlicht@rogersandcowan.com, of Rogers & Cowan, +1-310-854-8100