New Holland Agriculture Supports UN Project in Kenya

LUGANO, SWITZERLAND, Apr 20 (MARKET WIRE) --
New Holland Agriculture, a global manufacturer and seller of agricultural
equipment, part of the Fiat Group (FIA.MI), has supplied 98 tractors for
a project co-sponsored by the Italian Government and the United Nations
Development Programmme (UNDP). The equipment completes the second phase
of this joint agribusiness project, which is aimed at revitalizing
agriculture in Kenya.

The 98 New Holland tractors have been supplied by CMC motors, New
Holland's distributor in the country, and have been delivered to the
Kenyan Government. The rapid spread of the global food crisis has left
small-scale farmers with the difficult task of deciding what, when, how
and for whom to produce in an operating environment characterized by
limited market information, liberalized markets and widespread famine.
For this reason the agribusiness project has received considerable
support.

This project represents an important opportunity for Kenya, a country
that, in many areas, still has limited experience with the most up-to-date
agricultural production techniques. Furthermore, it will allow the country
to grow more rapidly thanks to agricultural mechanization, which will aid
Kenya to become food secure.

Specifically, the project seeks to raise the productivity of agricultural
land, mainly among small-scale farmers, through the provision of tractor
and machinery services at an affordable cost. It also seeks to enhance
productivity through the use of the latest production techniques;
increased food yields will notably enhance smallholder farmer incomes.

New Holland Agriculture supplied its reliable and rugged TT 55 two-wheel
drive and TT 75 two and four-wheel drive models, and also provided,
through its distributor, the technical assistance and knowledge in the
use of these tractors.

Tractors were delivered to small-scale farmers in seven different regions
throughout the country, and the initiative has been so successful that a
third phase of the project is being evaluated.

New Holland Agriculture

New Holland Agriculture is a global manufacturer and seller of
agricultural equipment. Its reputation is built on the success of its
customers, cash crop producers, livestock farmers, contractors,
vineyards, or groundscare professionals, who can count on the widest
offering of innovative products and services: a full line of equipment,
from tractors to harvesting, material handling equipment, complemented by
tailored financial services from a specialist in agriculture.

A highly professional global dealer network and New Holland's commitment
to excellence guarantee the ultimate customer experience for every
customer. More information can be found online at www.newholland.com New
Holland is a division of CNH Global N.V. (NYSE: CNH), a majority-owned
subsidiary of Fiat S.p.A (FIA.MI).

Press contacts:
Stefano Ferro
Tel: +390110086346
Fax: +390110086731
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