Study Reveals Consumers Going 'Green' Despite Economy

Earth Day Survey by Memolink Identifies Environmentally-Friendly Behavior

DENVER, April 20 /PRNewswire/ -- Most households are living a "green"
lifestyle despite the economy being in the red, according to a survey of more
than 7,500 consumers by Memolink.com. Memolink.com (at
http://www.memolink.com) is a leading online rewards program.

While most Memolink members rate the environment as "important" or "extremely
important," they don't necessarily consider themselves "green." However,
Memolink's survey reveals 98% of respondents are performing small, everyday
tasks that make a big difference for the environment and the pocketbook
including:
-- Turning off lights and unplugging appliances
-- Buying in bulk, and concentrated household products
-- Keeping conservative indoor temperature
-- Line drying laundry
-- Cutting back on (or eliminating) paper products

Other results from the survey include:
-- Memolink households are buying green cleaning products at the same
rate
before the economic downturn with 10 percent buying them more often.
-- The majority said their attitude towards the environment has stayed
the
same, and one-third said their concern for the environment is higher
than before.
-- More than half are staying in for meals more often and buying fewer
disposable items like bottled water, which translates into less carbon
emissions from vehicles and fewer plastic bottles in landfills.
-- Just 32% reported they are buying organic food. The biggest reason
most
respondents had stopped or cut back on buying organic groceries was
they
could no longer afford it.

"The recent survey shows simple changes in attitudes and behavior make a big
impact on the environment," said David Asseoff, president and CEO of Memolink
Inc. "Memolink provides further economic relief by rewarding its members for
everyday spending with shopping rebates."

For additional information on "going green" visit Memolink's Green Guide at
www.memolink.com/GreenGuide for tips and eco-friendly products that won't
break the bank.

About Memolink Inc.
Founded in 1994, Memolink Inc. is a privately owned and operated company in
Denver, Colo. Memolink was originally an offline college marketing company,
but later launched Memolink.com in November 1998. Memolink Inc. also operates
CPA Storm, an online ad network. The company was recently recognized by Inc.
Magazine for the second consecutive year as one of the fastest growing
companies in America, and placed among the top ten companies to work for in
the state of Colorado. For more information, go to http://www.memolinkinc.com.

Available Topic Expert(s): For information on the listed expert(s), click
appropriate link.
NIKI MCNEW
http://profnet.prnewswire.com/Subscriber/ExpertProfile.aspx?ei=83212

Available Topic Expert(s): For information on the listed expert(s), click
appropriate link.
DAVID ASSEOFF
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SOURCE Memolink Inc.

Nicki Hayes of Memolink Inc., +1-303-986-2902, nhayes@memolinkcorp.com