OgilvyOne Adds Senior Creative Expertise

Mat Zucker Joins As ECD OgilvyOne New York

NEW YORK, April 20 /PRNewswire/ -- OgilvyOne New York announces significant
new creative leadership with the hire of Mat Zucker in the post of Executive
Creative Director, OgilvyOne. He will report to Harvey Kipnis, Managing
Director, OgilvyOne, New York.

In making the announcement, Carla Hendra, CEO of Ogilvy North America said,
"We're delighted to have Mat rejoin us to lead OgilvyOne New York creatively.
He brings us best-in-class direct marketing and CRM experience across the
expanding channel landscape -- both offline and online."

Zucker is rejoining OgilvyOne after leaving in 2005 to join R/GA as ECD and
more recently Agency.com where he was VP, ECD of its New York office for the
past two years.

"Our targeted marketing business continues to grow as 'the long tail' becomes
a reality for marketers," said Harvey Kipnis, Managing Director of OgilvyOne.
"We are looking to Mat to help us scale the direct model in the digital world,
enabled by the many new technology tools now available to creatives."

At Agency.com, Mat helped lead a turnaround at the New York office and the
agency. His creative contributions led to growth of the agency's business
with such clients as CIT and Mars and he was instrumental in bringing in new
business from SPX Corp, LG Electronics, Jackson Hewitt and others.

In commenting on his return to OgilvyOne, Mat said, "There is an opportunity
here to reinvent direct marketing for today's digital age. There is no agency
that gets this evolution -- and what it can do for brands -- better than
Ogilvy."

Before Agency.com, Mat was executive creative director at R/GA, leading
creative on Subaru of America and Johnson & Johnson. Prior to that, Mat was at
OgilvyOne where he rose through the creative ranks to become group creative
director and led the Enfamil and Cisco Systems business. He has worked at
several other agencies as well, and got his start in advertising as a
copywriter at FCB/Leber Katz Partners.

ABOUT OGILVY NORTH AMERICA
Ogilvy North America (www.ogilvy.com) is the largest unit of The Ogilvy Group
agency network, a subsidiary of WPP Group plc (Nasdaq: WPPGY). It has offices
in New York, Chicago, Los Angeles, San Francisco, Detroit, Durham,
Minneapolis, Denver, and throughout Canada. Ogilvy North America brings
together all the capabilities of the Ogilvy network to provide integrated
marketing solutions to the agency's clients. It encompasses Ogilvy & Mather
Advertising, OgilvyEntertainment, OgilvyOne, OgilvyInteractive, Neo@Ogilvy,
Ogilvy Healthworld, Ogilvy Public Relations and OgilvyAction.

SOURCE Ogilvy North America

Toni Lee, +1-212-237-5090, +1-917-679-7631, toni.lee@ogilvy.com