ENEX Group Joins the Perfume Revolution

PARIS, Apr 20 (MARKET WIRE) --
ENEX Group acquires a majority stake in French company LOUISE
Entreprises, a company pioneering in the development of perfume in a
stick.

Isabelle Masson-Mandonnaud, co-founder and partner of Dominique Mandonnaud
in Sephora from 1993 until its sale in 1997, created LOUISE Entreprises in
2005. Since 2007, LOUISE Entreprises has opened a new perfume market by
creating a new gesture: The Touch of Perfume, "The concept of solid
perfume in a Stick." Through its two innovative labels, "Crazylibellule
and the Poppies" (selective distribution) and "My Perfume is a Twistick"
(mass market), LOUISE Entreprises offers another dimension in the world of
perfume by putting forward an unexpected and innovative concept around the
gesture and culture of perfume, and throughout a whole new universe
favorable to a traveling delight of senses in the "Maison de Parfum" by
"Crazylibellule and the Poppies."

The financing by ENEX Group will permit LOUISE Entreprises to reinforce
its executive and operational teams in order to more rapidly enlarge its
distribution in France and abroad. LOUISE Entreprises is already
distributed globally, in many countries including the United States, China
and Japan. The know-how of its Founder to create innovative concepts and
her knowledge of the distribution channels has helped LOUISE Entreprises
to develop rapidly. The capital raised will contribute to placing
emphasis on marketing and communication activities to assist current and
future distributors. This investment will also enhance the rapid growth
of new products and other market leading innovations in perfume gestures
in the marketplace.

Isabelle Masson-Mandonnaud explains: "The concept of the perfume in a
stick is so innovative that we must go to market rapidly with our two
labels, thanks to the assistance of the additional capital. The world of
Perfume is infinite."

About ENEX Group SA

ENEX Group, created in 2006, is an independent capital company. ENEX Group
finances high impact entrepreneurial companies in Europe with significant
growth prospects (potential to generate EUR 100 Million turnover within 3
years). Companies must have a proven business model, commercial success
and high core competencies in top management. ENEX Group participates as
lead investor and typically invests between EUR 1M to EUR 8M. ENEX Group
invests at various development stages from seed to expansion capital.
ENEX Group closely works with companies to leverage their development
globally. www.enexgroupsa.com

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