Virgin Megastores Support Third Annual Brit Week in Los Angeles

Virgin Megastores Celebrate British Connection By Participating In Week Long
Event

LOS ANGELES, April 20 /PRNewswire/ -- Virgin Megastores are celebrating its
British roots this week by offering promotional support of Brit Week, a host
of events celebrating the British connection with Southern California
(www.britweek.org). This year's program will include a British classic car
exhibition, a "Brit Walk" linking dozens of British fashion and luxury brands,
British delicacies in leading hotels and restaurants, British music in clubs
and concert halls, and screenings of British films. Virgin Megastores is one
of the featured retailers in Brit Walk, in which various maps highlighting
local merchants with U.K. roots will be distributed and advertised around
town. Despite the Megastore's plans to close in June 2009, the chain remains
committed to the British week long campaign.

"Brit Week is even bigger than in years past. It's really growing in
popularity within the neighborhoods of Los Angeles," explains Simon Wright,
CEO of Virgin Megastores and board member of Brit Week. "Virgin enjoys being a
part of this annual event and it gives us a real opportunity to connect
directly with our southern California communities."

Along with participating in the Brit Walk, Virgin Megastore will also offer up
its LCD screen for Brit Week promotions at the chain's west coast flagship
location, Hollywood and Highland. The area is a large tourist destination and
the Megastores offered up the sign to help bring more publicity to the British
campaign.

Brit Week officially kicks off tomorrow with a gala dinner honoring Tony
Blair. For more information on Brit Week go to www.britweek.org.

ABOUT VIRGIN ENTERTAINMENT GROUP
Virgin Entertainment Group is the world's leading multi-channel lifestyle
entertainment retailer, providing customers with a range of superior
entertainment experiences through a family of integrated Virgin-branded
businesses. The "category killer" Virgin Megastores and Virgin Megastore
Online at www.virginmega.com are integral parts of a strategy to provide
entertainment customers with what they want, how they want it, and when they
want it. For more information, or to check out the location of the nearest
Virgin retail, go to www.VirginMega.com.

SOURCE Virgin Entertainment Group

Krysty O'Quinn Ronchetti of SJ Communications, +1-818-881-3889,
Krysty@sjcommunications.com, for Virgin Entertainment Group