Jones Soda Co. Launches "Keeping It Real" Sustainability Initiative on Earth Day

Seattle Company Goes "Off the Grid" by Pedal Powering Office on April 22
SEATTLE--(Business Wire)--
Jones Soda Co. (NASDAQ:JSDA) is celebrating Earth Day by launching its "Keeping
It Real" sustainability program. To kick off the initiative, the company will go
off the electrical grid and power its Seattle headquarters solely with bicycle
generated energy. Community members and Jones staff will pedal ten bicycles to
generate all the energy needed for the day.

"When it comes to the environment, Jones Soda Co. has always encouraged
consumers and business partners to keep it real," said Joth Ricci, CEO-elect,
Jones Soda. "On Earth Day 2009, we are signifying the official launch of our
`Keeping It Real` platform by going off the electrical grid. By partnering with
local businesses and organizations to achieve this feat we are symbolizing our
commitment to making our planet a little greener, healthier and better to live
in."

"Keeping It Real" encompasses energy management, waste reduction, recycling and
Fair Trade Certified practices inside and outside the office. To create the
program, the company is working with all of its business partners to achieve
more environmentally friendly business practices.

In order to human-power the office on Earth Day, the company partnered with
local companies and organizations including Recycled Cycles and the University
of Washington`s Applied Physics Lab, along with inspiration from
www.pedalpowergenerator.com. The bikes used will convert pedaled energy into
usable electricity. In addition, Jones will scale back normal electrical use,
powering a limited number of computers, phones and other electrical equipment.
Tap Plastics, Columbia Distributing, Superbig Creative and Piecora`s are
sponsoring the event and Cascade Bicycle Club will be on-site pedaling and
educating visitors about bicycling for a greener community.

To participate in Jones Soda Co.`s Earth Day activities, visit the Jones Soda
office at 234 9th Ave N on Wednesday, April 22, between 9 a.m. and 5 p.m.
Participants will receive free soda and memorabilia. For those that cannot
participate at Jones Headquarters, the activities can be viewed online through a
webcam on the Web site. For more information about Jones` Earth Day 2009
activities, please visit www.jonessoda.com.

Richmond Public Relations
Wendy Ogunsemore / Matt Muller
206-682-6979
wendyo@richmondpr.com / mattm@richmondpr.com

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