Time Warner Cable Launches Promotions on Demand

In Another First Time Warner Cable Combines VOD and Your Couch To Create
Marketing Machine
NEW YORK--(Business Wire)--
Time Warner Cable Inc. (NYSE: TWC) today announced the launch of Promotions On
Demand (POD), a new video on demand technology that enables consumers to request
exciting promotional offers from the comfort of their living room through their
remote control. With the debut of Promotions on Demand, consumers will now have
the opportunity to research products and services in TWC`s VOD channels and
receive a wide range of purchase or trial incentives from advertisers of their
own choosing. Equally important, Advertisers now have a turn-key solution to
focus on their most interested consumers.

"When customers get marketing materials they really want and advertisers get
customers who are interested in their offers, everybody wins," said Joan
Gillman, President, Time Warner Cable Media Sales. "In addition, POD can help
marketers maximize their marketing dollars during this unprecedented economic
downturn."

Promotions on Demand is the first in a series of Response Media products that
brings a heightened level of immediacy to the proven power and reach of TV. Time
Warner Cable has received an overwhelming response from both customers and
marketers during a trial in Los Angeles.

J.C. Cordero, Principal, Cordero & Davenport Advertising, Agency of Record for
national auto parts retailer, Big O Tires said, "Promotions on Demand has proven
to be one of the most successful response media programs for Big O Tires. By
providing turnkey and innovative marketing solutions that meet our client`s
needs, Time Warner Cable has helped increase our efficiency and decrease our
cost. That`s a true victory for any marketer."

Jen Soch, VP, Activation Director at MediaVest said, "POD is a welcome addition
to interactive TV space. The current economic climate has increased consumers'
interest in promotions. POD delivers an interactive solution ripe for leveraging
this environment and enriching their VOD experience."

To ensure maximum benefit and timely response for consumers and advertisers,
Time Warner Cable will manage the end to end experience. Consumers will have the
opportunity to view promotional offers from a variety of advertisers in endemic
VOD channels like Find it on Demand and Automotive on Demand to make their
promotional requests and receive their offer package from the United States
Postal Service in less than a week.

Jacqueline Corbelli at BrightLine iTV Marketing Specialists said, "We`ve had
tremendous success with similar techniques in other mediums and have been
looking for exactly this type of capability in the VOD environment. We are
excited about the potential of POD, especially as it is rolled out across the
Time Warner Cable footprint."

Promotions on Demand will be rolled out in Time Warner Cable`s top advertising
markets reaching 3.5 million digital subscribers and made available to select
advertisers from late May. The full rollout of Promotions on Demand across its
digital subscriber based is slated for the third quarter of 2009.

About Time Warner Cable

Time Warner Cable is the second-largest cable operator in the U.S., with
technologically advanced, well-clustered systems located mainly in five
geographic areas - New York State (including New York City), the Carolinas,
Ohio, southern California (including Los Angeles) and Texas. As of December 31,
2008, Time Warner Cable served nearly 15 million customers who subscribed to one
or more of its video, high-speed data and voice services, representing more than
34 million revenue generating units. For additional information about Time
Warner Cable, visit www.timewarnercable.com.

Time Warner Cable
Alex Dudley, 212-364-8229
alex.dudley@twcable.com

Copyright Business Wire 2009