Umpqua Bank Educates Youth on National Teach Children to Save Day, April 21

Umpqua Offers Five Simple Tips for Teaching Children Financial Responsibility
PORTLAND, Ore.--(Business Wire)--
Umpqua Bank, a subsidiary of Umpqua Holdings Corporation (NASDAQ:UMPQ), joins
bankers nationwide to celebrate National Teach Children to Save Day (NTCTSD) on
Tuesday, April 21. Founded by the American Bankers` Association Education
Foundation (ABA), NTCTSD educates youth about the importance of saving. This
year, the ABA is calling on the more than two million bankers in the U.S. to
help it educate at least one million students through its NTCTSD Million Child
Challenge.

Umpqua Bank associates in Northern California, Oregon and Western Washington
will observe the annual event by providing interactive in-school presentations
and sponsoring educational contests encouraging regular savings habits and
illustrating the differences between needs and wants. Umpqua has participated in
NTCTSD for the past six years and will contribute to this year`s Million Child
Challenge by hosting more than 70 local events reaching nearly 6,000 children.

"It is more important than ever that parents and communities take an active role
in teaching children how to save," said Nicole Stein, vice president of
community relations for Umpqua Bank. "As Americans take a hard look at their
saving habits and reevaluate how to spend smart, it`s critical that we also
extend those lessons to the next generation. Umpqua Bank is proud to be a part
of this educational effort and is a year-round resource for adults and children
alike to learn money-management skills."

In addition to this concentrated effort for NTCTSD, Umpqua Bank`s Learn to Earn
program provides weekly opportunities for children to save in 101 schools in
California and Oregon. The program offers on-campus banking to kindergarten
through eighth grade students and educates them about the value of saving money
while encouraging life-long money management skills using interactive
activities.

Five Tips for Teaching Financial Responsibility

In an effort to extend money saving lessons beyond NTCTSD, Umpqua Bank offers
the following tips for teaching children about responsible money management:

* Value of Saving - Teach children why you save and why they should save by
using everyday examples like buying groceries. Illustrate how savings can grow
by collecting money in a jar or container.
* Needs vs. Wants - Explain the differences between needs and wants and how to
prioritize spending. Use examples like toothpaste vs. another video game.
* Allowance - Consider an allowance to teach how money is earned. Provide an
allowance in a way that children can save part of it and spend part of it (for
example, if an allowance is $5, give five one dollar bills so some can be saved
and some spent).
* Set a Goal - Setting a goal for savings or to buy a desired item will help
teach a child to be responsible for him/herself and reinforce the feeling of
accomplishment when the goal is reached.
* Open a Savings Account - Establish regular saving habits that will last a
lifetime by opening a savings account with your child.

About Learn to Earn

Learn to Earn (LTE) was developed in 1996 in Arcata, Calif., to teach students
in grades kindergarten through eighth the value of saving money and to encourage
life-long money management skills. The program offers a savings account designed
just for students that can be opened for as little as $1.00 and earns interest
immediately. Combining classroom instruction, rewards, and ongoing events, LTE
provides children with the convenience of on-campus banking in 101 schools and
serves more than 7,600 student accounts. For more information on Umpqua Bank`s
Learn to Earn program and to find out how to enroll a new school, visit
www.umpquabank.com.

About Umpqua Bank

Umpqua Bank, headquartered in Roseburg, Ore., is a subsidiary of Umpqua Holdings
Corporation (NASDAQ:UMPQ) and has 150 locations between Napa, Calif. and
Bellevue, Wash., along the Oregon and Northern California Coast and in both
Central California and Central Oregon. Umpqua Bank has been recognized for its
innovative customer experience and banking strategy by national publications
including the Wall Street Journal, New York Times, BusinessWeek, Fast Company
and CNBC. The company has been recognized for the past three years in a row on
FORTUNE magazine`slist of the country`s "100 Best Companies To Work For." Umpqua
Holdings also owns retail brokerage subsidiary Strand, Atkinson, Williams & York
Inc., which has locations in Umpqua Bank stores and in dedicated offices
throughout Oregon. Umpqua Bank's Private Client Services Division provides
tailored financial services and products to individual customers. Umpqua
Holdings Corporation is headquartered in Portland, Ore. For more information,
visit http://www.umpquabank.com/.

Umpqua Bank
Nicole Stein, 503-727-4130
NicoleStein@umpquabank.com
or
LANE PR
Shannon Riggs, 503-546-7885
Shannon@lanepr.com

Copyright Business Wire 2009