Texaco Launches New Ad Campaign

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Mon Apr 20, 2009 2:16pm EDT

Global Campaign Shows Why Automotive Enthusiasts Rely on Texaco with Techron
SAN RAMON, Calif.--(Business Wire)--
Chevron Global Marketing recently began promoting its Texaco branded fuels with
new ads that celebrate people who know and love their cars, are driven by
performance and trust only one brand of fuel - Texaco with Techron. The new ads,
which continue to reinforce the "people in the know love Texaco" theme, are now
appearing on television, radio, outdoor, point-of-sale and online media outlets
in North America. The campaign launches in Latin American markets beginning in
July 2009. 

"The new Texaco ads reinforce why millions of motorists have trusted our brand
with their hearts and minds for more than 100 years," said Glenn Weckerlin,
Chevron, Global Director, Brand and Product Line Management. "This campaign will
help more fuel consumers understand what our loyal customers already know - that
Texaco with Techron delivers unbeatable quality, power and performance." 

Texaco with Techron Technology allows consumers to clean vital engine parts such
as intake valves and fuel injectors and keep them clean. With unbeatable
cleaning power in the engine`s intake system while minimizing harmful combustion
chamber deposits, Techron Technology can help lower emissions and prevent
knocking or loss of power during acceleration. 

The new advertising campaign uses visual elements, text messaging and anecdotes
to reinforce the Texaco brand promise. Each commercial demonstrates how
customers who know and love their cars are driven by performance and trust in
only one brand of fuel - Texaco with Techron. To view the new ads, go to
http://www.texaco.com/about/ad_campaign.asp. 

About Chevron

Chevron Corporation is one of the world's leading integrated energy companies,
with subsidiaries that conduct business worldwide. The company's success is
driven by the ingenuity and commitment of approximately 62,000 employees who
operate across the energy spectrum. Chevron explores for, produces and
transports crude oil and natural gas; refines, markets and distributes
transportation fuels and other energy products; manufactures and sells
petrochemical products; generates power and produces geothermal energy; provides
energy efficiency solutions; and develops the energy resources of the future,
including biofuels and other renewables. Chevron Global Marketing is a division
of Chevron Global Downstream LLC, an indirect wholly owned subsidiary of Chevron
Corp. Chevron is based in San Ramon, Calif. More information about Chevron is
available at www.chevron.com. 

TECHRON is a registered trademark licensed to Chevron U.S.A. Inc. 





Chevron Corporation
Gus Santoyo, 925-790-6627
sgus@chevron.com
or
Analisa Schelle, 415-677-2721
analisa.schelle@ogilvypr.com



Copyright Business Wire 2009

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