Ceradini Brand Design knows Amstel Light is 'One Dam Good Bier!'
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NEW YORK, April 20 /PRNewswire/ -- Ceradini Brand Design, the boutique
branding and design firm, announces their new package design system for Amstel
Light will be on shelf this summer. Supporting the successful One Dam Good
Bier! campaign, Ceradini's new package design transports adult consumers to
Amsterdam giving them a taste of its unique heritage.
Heineken USA selected Ceradini as they needed strategic creative thinking to
visually capture the spirit of Amsterdam. That spirit encompasses the city's
ambiance, culture, architecture, nightlife, art, the Amstel river, and canals.
Working closely with Amstel's marketing and design teams here in the US, as
well as their global design and production teams, enabled Ceradini Brand
Design to have a full understanding of the current state of the brand and the
marketing mix.
Qualitative research assisted in determining the appropriate design direction.
The design was implemented across all packaging including bottles, cans, and
secondary packaging (fridge pack, suitcase, etc.).
Enjoy a taste of Amsterdam brewed in every bottle!
About Ceradini Brand Design
Ceradini Brand Design is a boutique branding and strategic design firm. The
solutions they create are proven to captive consumers, stimulating and
motivating them to choose their clients' brands. Located in New York City for
over 15 years, Ceradini works with global and national clients including
Heineken USA, Procter & Gamble, Colgate-Palmolive, Jose Cuervo, Unilever,
Nabisco, and TFH Nylabone. www.ceradini.com
Contact: Karen Burke
kburke@ceradini.com
212.252.0282
SOURCE Ceradini Design Inc.
Karen Burke, +1-212-252-0282, kburke@ceradini.com
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