Generation WE Wins Prestigious 2009 Montaigne Medal

Book analyzing the emerging Millennial Generation wins coveted award for its
illuminating political and social analysis.

NEW YORK, April 20 /PRNewswire/ -- The Eric Hoffer Book Award committee has
announced Eric Greenberg's book Generation WE: How Millennial Youth Are Taking
Over America and Changing Our World Forever as a 2009 winner of the
prestigious Montaigne Medal.

Each year, the Montaigne Medal is given to the most thought-provoking titles -
books that illuminate progress or redirect thought. The Montaigne Medal is
given in honor of the great French philosopher Michel de Montaigne, who
influenced people such as Shakespeare, Descartes, Nietzsche, Rousseau,
Emerson, and Eric Hoffer.

Greenberg's critically acclaimed book provides the deepest political and
social analysis ever performed on the Millennial Generation.

"It is an amazing honor to win the Montaigne Medal," Greenberg said. "We put a
lot of work into this book to thoroughly analyze the political and social
workings of the Millennial Generation. I hope that our analysis, study and
writing about the next most important generation of Americans provided readers
a window of insight into their lives."

Co-authored by New York Timesbest-selling author Karl Weber, Generation WE is
a 256-page full-color work that includes cutting-edge info graphics and
stunning photography designed by award-winning graphic artists. It's based on
significant proprietary Greenberg sponsored research on the Millennial
generation and conducted by the respected firm of Gerstein | Agne, including a
2000-person written survey and 12 focus groups.

But it's the open-source publishing model that makes Generation WE a landmark
for the information industry. The proprietary data behind the book was
released on August 25, 2008. The book itself was released via free Internet
downloads on September 15, 2008, with actual hard copies available in
bookstores nationwide a month later. It's a unique approach that sacrifices
profit to make the ideas as accessible as quickly and broadly as possible.

"Generation WE," Greenberg says, "was written as a gift to the Millennials in
hopes it will help them create a better world. Now it's being widely
disseminated with the speed and transparency that only our unique open-source
business model can provide."

Greenberg's research reveals the unique qualities of the Millennials. The most
diverse and best educated generation in history, they are hopeful,
civic-minded, open-minded, and ready to take collective action to solve
national and world problems. Committed to the greater good, they abhor
economic and political structures that benefit the few at the expense of the
many.

Members of Generation WE are also more mature in their attitudes than earlier
generations, and because of their belief in technology and innovation, they
are impatient when it comes to demanding change. Given the right leadership,
they are ready to step forward and become America's new "greatest generation,"
prepared to tackle the problems of war, environmental degradation, energy
dependence, and dysfunctional health and education systems that threaten the
American Dream.

Generation WE and its message received remarkable acclaim, with endorsements
from notables including Muhammad Yunus, Founder of Grameen Bank and Co-Winner
of the 2006 Nobel Peace Prize; U.S. Senators Harry Reid, Tom Daschle, Charles
Robb, and Ron Wyden; Arianna Huffington, Founder of the Huffington Post, Van
Jones, Author and activist, Larry Brilliant, Executive Director of Google.org;
Norman Lear, legendary TV producer and social activist; Dick Morris, political
commentator, and Dean Ornish, health expert and best-selling author.

Generation WE: How Millennial Youth Are Taking Over America and Changing Our
World Forever
Pachatusan; $19.95; ISBN 978-0-9820931-0-8. Available in bookstores
nationwide. Available on Amazon.com and BarnesNoble.com.

SOURCE Eric Greenberg

Trey Ditto, +1-212-843-8063, tditto@rubenstein.com