ColorTyme Goes to Washington

WASHINGTON, DC, Apr 20 (MARKET WIRE) --
ColorTyme, America's oldest rental-purchase franchisor, has turned out in
force for the Association of Progressive Rental Organizations' 2009 Dave
Egan Legislative Conference scheduled for April 21 - 23 in Washington,
D.C. The company has moved its annual Franchise Advisory Council meeting,
usually held at its Plano, Texas-headquarters, to Washington for a strong
show of support for The Consumer Rental Purchase Agreement Act. The FAC
meeting is being held prior to the conference on Monday, April 20 at the
Gaylord Hotel, and is being sponsored by The Nationwide Rental Coalition,
a group supporting balanced federal regulation of the rent-to-own
industry.

"We have over 25 people here, our entire management team and FAC. This is
an important Act that provides clarity and certainty for both sides of the
rental-purchase transaction," said ColorTyme President and CEO Bob Bloom.
"Consumers will benefit from a clear and consistent set of
easy-to-understand disclosures, and rental dealers will benefit from the
certainty that the rental-purchase transaction will be treated as a lease
and not a sale."

The Consumer Rental Purchase Agreement Act, sponsored by the RTO industry,
is being reintroduced to the 111th Congress by sponsors, Representative
William Lacy Clay and Senator Mary Landrieu, with wide support from
members of Congress.

"Legislators would much rather hear from small business owners than big
corporations or lobbyists," said Bloom. "That is why we felt it important
to bring our franchisees so that our congressional leaders can hear
directly from the front lines."

ColorTyme FAC attending members will include Ray Bird, Rhode Island; Scott
Brown, Maryland; Mark Childers, Washington State; Eddie Edwards, Virginia;
Louis Hall, Pennsylvania; Gary Hughes, Washington State; Richard Pannell,
Florida; Ken Schimpf, Ohio; Tom Smith, Maryland; George Wilson, Kansas;
Louis Garcia, Maryland; Chris Higgs, Texas. ColorTyme's attending
management team will include Bob Bloom, Jim Deering, Amy Woods, Albert
Kohut, Thomas Seago and Rhonda Davis.

Bloom also pointed out detail from the bill that he feels will benefit the
consumer and entrepreneurs that are considering the RTO industry.

"In this economic environment, the consumer will not only benefit from the
Act's regulation of clear and consistent disclosures, but from its
substantive rights, such as the generous reinstatement provision. It
ensures that consumers will not lose any value if they have to temporarily
return an item due to short-term family budget constraints," says Bloom.
"Also, the regulatory certainty that the legislation provides will make
rental-purchase a more attractive business opportunity for great
entrepreneurs. I expect to see increased interest in the ColorTyme
franchise opportunity if the legislation becomes law."

About ColorTyme

ColorTyme, Inc., founded in 1979, is America's oldest franchisor of
independently owned-and-operated rent-to-own stores. ColorTyme franchisees
operate 206 rent-to-own stores in 33 states, and the company's
custom-wheels-and-tires franchise brand, RimTyme, operates 24 stores in 11
states. ColorTyme is headquartered in Plano, Texas, and is an independent,
wholly owned subsidiary of the largest RTO company in the world,
Rent-A-Center (NASDAQ: RCII).

Contact:
Jim Deering
ColorTyme, Inc.
972-403-4905
jdeering@colortyme.com

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