SoftBrands Appoints Erik Munoz Vice President of Sales, Asia Pacific

SYDNEY, April 20 /PRNewswire-FirstCall/ -- SoftBrands, Inc (Amex: SBN), a
global supplier of enterprise application software, has appointed Erik Munoz
as vice president of sales, SoftBrands Hospitality, Asia Pacific. Munoz will
be responsible for all SoftBrands Hospitality product sales in the Asia
Pacific region.

Munoz has more than 15 years experience in hospitality technology. Most
recently, Munoz was director of business partner programs for HotelProphets in
Australia. From 2003 to 2007 he was international sales and marketing manager
for CMS Hospitality in Australia. From 2000 to 2003 Munoz was regional sales
and channel manager for SoftBrands in the Asia Pacific Region. Earlier in his
career Munoz held various positions with Hotel Information Systems, which was
acquired by SoftBrands in 2006.

"Erik is well known for his strong leadership and sales in the Asia Pacific
region. I had the pleasure of working with Erik for three years and I am
extremely pleased to have him back on the SoftBrands Hospitality team and look
forward to working with him once again," said Chris Gribble vice president and
general manager, SoftBrands Hospitality, Asia Pacific. "Erik is known for his
motivational leadership, excellent communication skills and his dedication to
providing superior customer service."

About SoftBrands Hospitality
SoftBrands Hospitality (www.softbrands.com/hospitality) provides central
reservation, property management and business intelligence software that can
be centrally managed to support many properties within a hotel chain, as well
as easy-to-use solutions that can be installed on-site at an independent
hotel. SoftBrands is committed to the hospitality industry, and is an active
member of OTA, HTNG, HSMAI, HFTP, HEDNA, AH&LA and PHMA.

About SoftBrands
SoftBrands, Inc is a leader in providing software solutions for the businesses
in the manufacturing and hospitality industries worldwide. The company has
established a global infrastructure for distribution, development and support
of enterprise software, and has approximately 5,000 customers in more than 100
countries actively using its manufacturing and hospitality products.
SoftBrands, which has approximately 775 employees, is headquartered in
Minneapolis with branch offices in Europe, India, Asia, Australia and Africa.
Additional information can be found at http://softbrands.com.

Contact Information:
Phyllis Yeo
Marketing Manager, APAC
+65 6235 1211
Phyllis.Yeo@SoftBrands.com

SOURCE SoftBrands Inc.

Phyllis Yeo, Marketing Manager, APAC of SoftBrands, +65 6235 1211,
Phyllis.Yeo@SoftBrands.com