Fox Sports en Español and Sears Partner Again to Launch "El Sueño de Tu Vida" 2009
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First and Only National Talent Search for Undiscovered Amateur Hispanic Soccer
Players Kicks Off its Second Edition
LOS ANGELES--(Business Wire)--
Fox Sports en Español announced today that El Sueño de Tu Vidapresented by
Sears, the only national tour to scout top Hispanic soccer talent for pro clubs
& colleges, will be returning for its second year starting this month. The
national amateur scouting program is the result of Fox Sports en Español`s
partnership with Alianza de Fútbol Hispano and Sears, through which America`s
most talented amateur Hispanic players are given the opportunity to showcase
their skills and earn college scholarships as well as professional contracts in
Mexico and the US. El Sueño de Tu Vida is the biggest grassroots program
launched by a network across the nation`s key markets, and creates national
media attention for sponsors at a local level.
"We`re thrilled to continue our partnership with the nation`s leading
organization dedicated to the development of amateur Hispanic soccer," said
David Sternberg, General Manager and Executive Vice President for Fox Sports en
Español. "Fox Sports en Español is committed to providing an integrated platform
to showcase the top Hispanic talent in the country."
El Sueño de Tu Vida presented by Sears had an extremely successful debut in
2008: 18 players from around the country received formal tryout invitations from
MLS and Mexican professional teams, with four of the players eventually going on
to sign professional contracts. One of the players discovered by El Sueño de Tu
Vida scouts, Victor Sanchez of Chicago, is now a member of the U-17 Mexican
National team player pool after signing a contract with Mexican Club Santos
Laguna in November 2008. Most recently, two players from last year`s El Sueño de
Tu Vida in Houston, were signed to the U-17 team of Puebla F.C., one of the
elite Mexican club teams. The newly acquired goalkeeper Luis Manuel Pedraza is
playing alongside forward Juan Francisco Sillero, who already scored 2 goals in
his debut against Cruz-Azul U-17.
In 2009, the team of scouts will be comprised of some of Mexico`s most
accomplished and influential talent evaluators, including Jose Enrique Vaca
(America), Jose Luis Ortega (Santos Laguna), Daniel Ahmed (Atlas), and Jose
Manuel Abundis (Toluca). As part of the scouting process in each city, 18
players will be chosen to compete on the El Sueño de Tu Vida Local All-Star
Team, which will play a game against a visiting Mexican Primera Division A or
MLS reserve team during the third weekend of the events. Four players from each
city`s All Star team will be further selected to a national player pool of 40
finalists, where only 18 players from the player pool will make the National
All-Star Team, which will play against America "Primera A" in Los Angeles in a
nationally televised game by Fox Sports en Español on October 24th.
In order to expand the scope and reach of its professional and college scouting
efforts in 2009, Alianza has added Copita Alianza a youth tournament to
complement the Verizon Wireless Copa Alianza, and El Sueño de Tu Vida scouting
program presented by Sears. The Copita Alianza tournament, which will be played
concurrently with the adult tournament, together with the youth scouting
program, will offer players 16 years of age and younger an opportunity to be
scouted by both professional teams and college coaches, while providing
professional talent evaluators access to an age group young enough to be groomed
and trained to become future impact players at the professional level in Mexico
or in the United States.
El Sueño de Tu Vida tryouts will be held during the second of three weekends of
Verizon Wireless Copa Alianza tournaments in each of the following 10 markets:
EL SUEÑO DE TU VIDA 2009 TRYOUT CALENDAR
CITY DATE CITY DATE
Phoenix, AZ April 18-19 Chicago, IL July 4-5
Houston, TX May 2-3 Denver, CO July 25-26
Dallas, TX May 16-17 Los Angeles, CA August 15-16
Atlanta, GA May 30-31 San Francisco, CA August 29-30
New York, NY June 13-14 El Paso, TX September 26-27
For further information please visit http://msn.foxsports.com/fse/sueno.
About Fox Sports en Español
Reaching more than 14 million cable and satellite households in the country, of
which over 5 million are U.S. Hispanic Households, Fox Sports en Español is the
leader in Spanish-language sports media. We feature premier soccer programming
with exclusive coverage of the top leagues and tournaments in Latin America and
Europe; coverage of the Major League Baseball regular season, All-Star Game,
American League Championship Series and World Series; championship boxing and
UFC and mixed-martial arts across four compelling media platforms. With more
than 1,600 hours of live and exclusive programming, a robust web site brimming
with streaming video, portable content from FSE Móvil and the Fox Sports en
Español Magazine, we are and will continue to be the first name in the U.S.
Hispanic sports space.
Fox Sports en Español is distributed by Fox Cable Networks Group and operated by
Fox Pan American Sports LLC, an international sports programming and production
entity jointly owned by HM Capital Partners, LLC and News Corporation`s (NYSE:
NWS) Fox Sports International. For more information, visit Fox Sports en Español
online at foxsportsla.msn.com.
About Alianza de Futbol Hispano
Founded in 2004, Alianza de Futbol Hispano is the leading, national organization
dedicated to the support and development of amateur, Hispanic soccer in the
United States. Through its sponsored local, regional and national tournaments,
the organization brings together and showcases the talents of Hispanic amateur
players nationwide. Alianza and its corporate partners reach out to a growing
community of hundreds of thousands of Hispanic soccer players and their
families. The 2008 edition of the Alianza tournament had a total attendance of
more than 115,000. For more information, visit www.alianzadefutbol.com or call
1-866-538-4955.
Fox Sports en Español
Jennifer Serna
310-444-8736
jennifer.serna@fox.com
or
The Jeffrey Group
Jeff Berger
212-620-4100 ext. 111
jberger@jeffreygroup.com
Copyright Business Wire 2009
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