Carvel Gives Away Free Icebergs to Celebrate 75th Anniversary

- Guests are invited to enjoy Carvel's newest frozen treat on the house on
April 30 -

ATLANTA, April 20 /PRNewswire/ -- Carvel is offering guests a free eight ounce
Iceberg(TM), Carvel's newest blended beverage, on April 30 from 3 p.m. until 7
p.m.; no strings attached to celebrate the brand's 75th anniversary.

Seventy five years after Tom Carvel suffered a flat tire and set-up shop in
Hartsdale, NY, the Carvel name is on over 500 locations across the nation and
abroad. Following the entrepreneurial spirit of its founder, participating
locations are celebrating the brand's diamond anniversary with a new product
giveaway.

"We want to show our appreciation for the significant role our guests have
played in the success of our brand by giving them a free Carvel Iceberg to
celebrate this exciting milestone," explains Lori Peterson, vice president of
marketing for Carvel.

Icebergs blend Carvel's signature vanilla ice cream flavoring with Fanta
Orange(R), Barq's(R) Root Beer or Coke- a-Cola(R) and ice topped with premium
vanilla soft serve to create Carvel's interpretation of the ice cream float.
The newest member of Carvel's blended beverage family joins favorites
including Artic Blenders(R), Carvelanches(R), Thick Shakes and Malts.

"We thought an Iceberg giveaway was also a nice way to pay tribute to Tom
Carvel," explains Peterson. "We try to keep his spirit alive through continued
product innovation, excellent customer service and creative event marketing."

About Carvel Ice Cream
The United States' first retail ice cream franchise, Carvel Ice Cream has
become one of the best-loved and most recognized names in its industry. The
company is a leading provider of premium soft serve and hand dipped ice cream
products, as well as the leading manufacturer of uniquely shaped ice cream
cakes, including its signature Fudgie the Whale and Cookie Puss cakes. Carvel
currently operates over 500 franchised and food service locations, and sells
its famous ice cream cakes in over 10,000 supermarket outlets. The company is
based in Atlanta, with its supermarket headquarters in New Britain, Conn.

SOURCE Carvel Ice Cream

Lauren McGowen, +1-404-705-4409, lmcgowen@focusbrands.com