Beth Joy-Dougherty Joins CONNEXION Healthcare as Director, New Business Development

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Mon Apr 20, 2009 5:23pm EDT

Beth Joy-Dougherty Joins CONNEXION Healthcare as Director, New Business
Development

NEWTOWN, Pa., April 20 /PRNewswire/ -- CONNEXION Healthcare (CXHC) announces
the recent addition of Beth Joy-Dougherty as Director, New Business
Development. In this role, Beth will be responsible for further development
and growth of CXHC, including its Clinical CONNEXION and Publication CONNEXION
business units.

Beth comes to CXHC with more than 16 years of pharmaceutical marketing and
sales experience. Most recently, Beth served as Director of Key Account
Development for Poretta & Orr, where she defined strategic platforms, focusing
on business strategies and developing programs for specific target audiences.
She cultivated successful long-range marketing programs, including product
launch, direct-to-physician, direct-to-patient, and direct-to-consumer
programs. Prior to her experience at Poretta & Orr, Beth served in Creative
Services roles for Creative Marketing Alliance and Bristol Myers Squibb.

According to Michael Forte, Chief Operations Officer at CXHC, "With her unique
blend of strategic marketing and sales expertise as well as knowledge and
experience of diverse therapeutic areas, Beth will be a major contributor to
the success and expansion of CXHC." 

Grounded in science and inspired by passion, CXHC is a group of independent
but complementary healthcare communications companies dedicated to developing
high-quality scientific programs. Its mission is to educate, motivate, and
inspire healthcare professionals across all therapeutic areas to help improve
patient care. CXHC is committed to the knowledge that innovative solutions,
quality execution, business integrity, and results are the keys to forging
strong and enduring business relationships. This philosophy guides the
company's 3 main operating units: Clinical CONNEXION (CCX), a full-service
healthcare communications company; Publication CONNEXION (PCX), a strategic
publications planning company; and Excellence in Medical Education (XME), a
continuing medical education company.

SOURCE  CONNEXION Healthcare

Mildred Poli of CONNEXION Healthcare, +1-215-944-9432
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