Fresh & Easy Introduces ONEHOPE Sauvignon Blanc Wine for Earth Day

For every bottle sold, a tree will be planted in areas devastated by wildfires

EL SEGUNDO, Calif., April 20 /PRNewswire/ -- Fresh & Easy Neighborhood Market
is making it even easier for customers to feel good about what they buy,
especially on Earth DayApril 22nd, with the introduction of its new ONEHOPE
Sauvignon Blanc Wine. 50% of ONEHOPE's profits will be donated to American
Forests, a nonprofit organization that plants trees across the US for
environmental restoration. This means that for every bottle sold, American
Forests will plant a tree in areas devastated by wildfires.

This wine is a unique blend created by Fresh & Easy with California's Sonoma
Wine Company using sustainable winegrowing practices. The winery is a member
of the Sonoma County Green Business Program and the Wine Institute's
Sustainable Winegrowing Program.

"We developed our wine range to help customers enjoy great quality wines at
fantastic prices," said Karen Fletcher, Category Manager for Wine at Fresh &
Easy Neighborhood Market. "ONEHOPE Wine shares the same great quality as our
other blends while helping customers make a difference for the environment.
By partnering with American Forests, one tree will be planted for every bottle
sold."

Fresh & Easy's ONEHOPE Sauvignon Blanc is a delicious crisp dry white with
flavors of passion fruit and guava. It's medium-bodied, smooth and pairs
perfectly with pasta. It has a long length and a very refreshing finish.
Fresh & Easy's Master of Wine, Phil Reedman, worked closely with ONEHOPE
Winemaker David Elliot, to create this blend. The wine retails for $9.99 per
bottle.

Fresh & Easy offers 70 exclusive wines, which were blended with the help of
Reedman. The company has won over 60 awards for these wines including two
that retail for under $3. The company carries nearly 200 wines, many which
retail for under $10 per bottle.

About Fresh & Easy Neighborhood Market

At roughly 10,000 square feet, Fresh & Easy markets are smaller than the
typical supermarket to give customers a faster, easier shopping experience.
In addition to fresh, high-quality prepared meals and produce, Fresh & Easy
offers everyone's favorite national brand products and household items, all at
budget prices. All Fresh & Easy brand products contain no artificial flavors
or colors, no added trans fats and only use preservatives when absolutely
necessary.

More information regarding Fresh & Easy Neighborhood Market can be found at
www.freshandeasy.com.

About American Forests

American Forests' mission is to grow a healthier world with trees by working
with communities on local efforts that restore and maintain forest ecosystems.
Their work encompasses planting trees, calculating the value of urban
forests, fostering environmental education, and improving public policy for
trees at the national level. American Forests has a goal of 100 million trees
planted by 2020.

www.americanforests.org

About ONEHOPE Wine

For more information on ONEHOPE Wine please visit www.onehopewine.com

SOURCE Fresh & Easy Neighborhood Market

Lindsay Stephenson, +1-310-404-6284, for Fresh & Easy Neighborhood Market