Chyron to Launch Exciting New Features for AXIS Content Creation System

* Reuters is not responsible for the content in this press release.

Mon Apr 20, 2009 6:15pm EDT

MELVILLE, N.Y.--(Business Wire)--
Chyron (NASDAQ: CHYR) today announced its summer 2009 release of AXIS services.
Featuring new structures incorporating management reporting, order placement and
tracking tools, AXIS summer edition provides even better return on investment
than ever before! 

AXIS summer 2009 release will feature "Track and Order", a new Library and Order
Management Solution (OMS) designed to organize and manage media in Chyron`s
Distributed Centralization solution. These powerful new functions will be
available to all current users. 

To further increase the impact of this release, Chyron announces the creation of
it new AXIS Cloud development platform. A sophisticated set of API`s allow third
party developers to integrate directly with Track and Order for database
management needs to offer even more services within Chyron`s hosted service
environment. 

At the time of posting Maximum Throughput, Atex Polopoly, Asseto, Forbidden
Technologies and Txtstation have embraced these API`s and their services will be
offered alongside those of AXIS. AXIS workflow now incorporates craft and proxy
web based editing, Content Management System integration, file conversion and
distribution management and direct integration with user generated content
through voting and interaction. 

Updates for existing services include the addition of Microsoft Virtual Earth
satellite imagery integrated with Maps. New management reporting tools showing
graphics usage, response times, storage usage and more help to complete this
significant package. Offering both self-fulfilment of templated graphics and
order placement for original content, AXIS with OMS provides real-time reporting
at all stages of production. 

Together, these AXIS features comprise the most sophisticated online graphics
portfolio available in the broadcast industry today. 

AXIS is the world's first online content creation system for broadcasters and
media providers. AXIS provides the ability to build broadcast quality news
graphics, charts, quotes, maps and weather - instantly by anyone with an
internet connection. 

Chyron CEO Michael Wellesley-Wesley said, "Even though we work with it every
day, we continue to be astonished at the rapidly expanding power, flexibility
and seemingly limitless benefits provided by the AXIS platform. The new
developments announced today are the tip of the iceberg of what users can expect
to see over time. The accelerating adoption of AXIS by so many leading broadcast
organizations is testament to the clear value that it provides, both in terms of
quality of product produced and demonstrable, real-world improvements to the
bottom line." 

About Chyron

As the pioneer of Graphics as a Service for all digital video media Chyron
continues to define the world of digital and broadcast graphics with Web,
Mobile, HD, 3D, and newsroom integration solutions. Winner of numerous awards,
including two Emmys, Chyron has proven itself as a leader in the industry with
sophisticated graphics offerings that include Online, Chyron's AXIS Graphics
online content creation software, HD/SD switchable on-air graphics systems, clip
servers, channel branding and telestration systems, graphic asset management and
XMP integration solutions, and the award-winning WAPSTR mobile phone
newsgathering application, as well as digital signage. For more information
about Chyron products and services please visit the Company's websites at
www.chyron.com, www.chytv.com and www.axisgraphics.tv (NASDAQ: CHYR). 



Press:
Manor Marketing
David Cunningham, + 44 1420 544242
david@manormarketing.tv
or
Chyron
Michelle Ingram, +1 631-845-2051
michelle@chyron.com



Copyright Business Wire 2009

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