BuyDRM Showcases First Microsoft Silverlight DRM Solution for Live Smooth Streaming

BuyDRM Showcases First Microsoft Silverlight DRM Solution for Live Smooth
Streaming

KeyOS Technology Demonstration Live in Microsoft Booth SL720.

LAS VEGAS, April 20 /PRNewswire/ -- BuyDRM, a Microsoft-licensed PlayReady DRM
solutions and service provider, will unveil the world's first Microsoft
Internet Information Services 7.0 (IIS) Live Smooth Streaming content
protection solution built on Microsoft Silverlight DRM, powered by PlayReady
at the NAB conference on April 20, 2009. In a joint demonstration with
Envivio, Inc., BuyDRM's KeyOS rights management platform will provide
Silverlight DRM support to the 4Caster C4 compression engine during NAB in
booth #SL720.

IIS Smooth Streaming is Microsoft Corp.'s HTTP-based adaptive streaming
solution that takes advantage of the Web's existing HTTP infrastructure to
bring superior performance and scalability to media experiences. With IIS
Smooth Streaming, consumers get minimal buffering and faster start-up times,
because IIS Smooth Streaming adapts the quality of the video stream in
real-time, based upon the consumer's changing bandwidth and CPU conditions.

"BuyDRM's integration of PlayReady into its KeyOS solution enables strong
protection, flexibility and control for content providers utilizing
Silverlight for their offerings," said Steve Sklepowich, group product manager
for Silverlight Media at Microsoft. "BuyDRM's offerings and Silverlight create
new opportunities for content providers to monetize their content in a variety
of models."

"We are pleased to be the first to offer a live rights management solution
that fully integrates Microsoft Silverlight DRM and IIS Smooth Streaming
technologies," said Christopher Levy, CEO and Founder, BuyDRM. "BuyDRM
pioneered the use of Silverlight DRM technology for live and on-demand
content. KeyOS provides the entire Silverlight DRM ecosystem including live
and on-demand Windows Media and Smooth Streaming-format encryption, licensing
and profile management, license delivery, geo-targeting and real-time
statistics and reports, which will enable a broader array of media
distribution opportunities."

About BuyDRM:
BuyDRM, a division of Austin, Texas based NFA Group Inc., was founded in 2001
by Christopher Levy to meet the needs of the rapidly expanding pay media
industry. Its flagship product KeyOS is both a service and solution,
representing extensive research, development and practical use in deploying
commercial digital rights management technologies. BuyDRM is a preeminent
provider of Microsoft Silverlight DRM technology and a featured Microsoft
partner, with more than 200 customers in the entertainment, enterprise and
education industries. KeyOS was chosen by Streaming Media Magazine's viewers
back-to-back for the Reader's Choice Award in 2007 and 2008

For more information please visit http://www.buydrm.com

SOURCE BuyDRM

Jessica Sinn, Media Relations of BuyDRM, +1-512-317-1340, Jessica@buydrm.com