Adobe Advances Content Creation, Delivery and Playback Technologies at NAB

SAN JOSE, Calif. & LAS VEGAS--(Business Wire)--
Today at the 2009 NAB Show, Adobe Systems Incorporated (Nasdaq:ADBE) is
highlighting advances in video and dynamic media software technologies that
improve the creation and delivery of content across personal computers,
televisions and mobile devices. The show sees the company debut Adobe Flash
Platform for the Digital Home, an optimized implementation of Flash technology
that brings HD video, interactive applications and services, new user interfaces
and online content to Internet-connected televisions, set-top boxes, Blu-ray
players and other devices (see separate press release). Adobe also unveiled a
software framework, code-named Strobe, that will help establish an open industry
standard for media players and accelerate the creation and delivery of
high-quality video and interactive experiences for Web audiences (see separate
press release).

In addition, NAB 2009 sees the company preview Adobe Story, a new online and
offline software application for collaborative scriptwriting, aimed at the film
and broadcast markets. Currently in the early stages of development, Adobe Story
ties into the pre-production phase of video workflows and will be integrated
with other Adobe products, as part of the Creative Suite product family.

"Adobe`s customers and partners continue to stretch and reinvent the boundaries
of storytelling and are looking for technologies that expand audiences, help
build businesses and showcase content in new and compelling ways," said Jim
Guerard, vice president and general manager of Dynamic Media at Adobe. "Adobe
continues to shape the future of media by providing creative tools that
streamline rich media workflows so broadcasters and media companies can create
and deliver consistent and engaging experiences on screen, online, and on
device."

Adobe`s presence at the NAB Show includes two prominent executive speaking
engagements focused on the benefits of new digital technologies for broadcasters
and media companies. Today at 10:30 a.m., in room number S222/223 in the South
Hall, Adobe CEO Shantanu Narayen will co-present a Super Session address with
Disney Interactive Media Group CTO A.D. "Bud" Albers. "Reinventing Storytelling
In the Digital Age" will explore the impact of digital technology as it expands
its reach into all areas of content production and delivery.

On Tuesday, April 21 at 9 a.m., Simon Hayhurst, senior director of product
management for Digital Video and Audio at Adobe, will deliver the keynote
address at the Post Production World Conference organized by Future Media
Concepts at NAB. Entitled "The Post-Production Broadcast & Film Revolution:
Streamlining Today, Preparing for Tomorrow," the presentation will describe how
post-production professionals can benefit from new technologies such as
searchable video and native, tapeless workflows.

Adobe also announced Adobe Premiere Pro CS4 version 4.1, a free update for
existing customers of Adobe Premiere Pro CS4. The update improves compatibility
with RED cameras, offering more control over RAW settings when used in
conjunction with an updated RED plug-in, available in May from RED.com. In
addition, Adobe Premiere Pro CS4 4.1 provides interoperability with Avid Media
Composer software through a number of software fixes, enabling Adobe Premiere
Pro to import Avid projects without recapturing media files. Finally, the update
includes software fixes to enable full HD workflows on leading post-production
hardware-including AJA, Blackmagic, and Matrox video cards-and many other
important fixes. Adobe Premiere Pro 4.1 is expected to be available in late May
via the Adobe updater and from www.adobe.com.

Major broadcasters and media companies, attending NAB from around the world,
continue to select Adobe`s video solutions to create and deliver high-quality
dynamic media experiences. For post-production, Adobe Creative Suite 4
Production Premium offers a complete solution for creative professionals who
craft world-class video, audio, and interactive media. For delivery of online
content, the Adobe Flash Platform is the No. 1 technology for video on the Web.
According to comScore Media Metrix, approximately 80 percent of online videos
viewed worldwide are delivered using Adobe Flash technology. Adobe Flash
Player-already installed on 98 percent of Internet-connected desktops-gives
viewers access to rich content without having to download additional software.

About Adobe Systems Incorporated

Adobe revolutionizes how the world engages with ideas and information - anytime,
anywhere and through any medium. For more information, visit www.adobe.com.

© 2009 Adobe Systems Incorporated. All rights reserved. Adobe, the Adobe logo,
Adobe Premiere, Flash and Creative Suite are either registered trademarks or
trademarks of Adobe Systems Incorporated in the United States and/or other
countries. All other trademarks are the property of their respective owners.

Adobe Systems Incorporated
Sandra Nakama, 415-832-4053
snakama@adobe.com
or
A&R Edelman
Susan Puccinelli, 650-762-2926
spuccinelli@ar-edelman.com

Copyright Business Wire 2009