Brightcove and Adobe Expand Strategic Alliance and Further Adoption of the Adobe...

Brightcove and Adobe Expand Strategic Alliance and Further Adoption of the
Adobe Flash Platform

Companies Collaborate to Enhance Video Quality and Content Protection on the
Web

CAMBRIDGE, Mass. and LAS VEGAS, April 20 /PRNewswire/ -- Today at the 2009 NAB
Show, Brightcove Inc., a leading online video platform, and Adobe Systems
Incorporated (Nasdaq: ADBE) announced an expanded strategic alliance to
deliver best-in-class online video solutions for Brightcove customers around
the world. As part of the alliance, both companies will collaborate on
technology and services that will enhance the quality of online video
experiences, accelerate the development of content protection for rich media
using Adobe Flash technology, and facilitate desktop tool integration to
streamline online video workflows. Additionally, the companies intend to work
together to offer interoperability between the Adobe open media player
framework code-named "Strobe", announced today (see separate Adobe press
release), and the Brightcove online video platform.

"Brightcove is the online video platform for hundreds of major media companies
in 27 countries, each with unique market demands and increasingly complex
requirements around quality and security," said Jeremy Allaire, CEO,
Brightcove. "Extending our collaboration with Adobe provides these media
companies with unparalleled choice and control over video experiences and
distribution on the Web. Together, Adobe and Brightcove will deliver a truly
unique value proposition to the online video market."

With this expanded strategic alliance, Adobe and Brightcove offer one of the
most powerful and comprehensive solutions for broadcasters and media
organizations to deliver secure, up to HD-quality, long-form content to
consumers through standard Web browsers without the need for non-standard
software plug-ins or proprietary technology stacks.

"Adobe has a long history of driving innovation for rich, engaging media and
video experiences on the Web," said Jim Guerard, vice president and general
manager of Dynamic Media at Adobe. "Expanding our successful long-term
collaboration with a market leader like Brightcove and its significant global
reach will further accelerate the adoption of the Adobe Flash Platform, and
pave the way for new initiatives like Adobe Strobe, our open and extensible
media player framework."

The collaboration between the two companies will focus on four strategic
areas:

-- Long form media delivery - The companies plan to collaborate to help
publishers of premium content take full advantage of the dynamic
streaming, encryption, and H.264 delivery capabilities of Adobe Flash
Media Streaming Server 3.5 software to deliver up to HD-quality video
experiences through the Brightcove platform. The broad reach of the
Brightcove platform and its use among top publishers and media outlets
worldwide will help accelerate the adoption of these features to more
rapidly advance the online video industry.
-- Content Protection for video viewed via the Adobe Flash Platform - The
companies are working on a plan to enable content owners to prevent
abuse while offering an outstanding end user experience.
-- Integration with Adobe Creative Suite(R) 4 Production Premium -
Brightcove and Adobe plan to collaborate to better integrate Adobe
Creative Suite 4 Production Premium software, including the powerful
Adobe Media Encoder, with the Brightcove platform to streamline online
publishing workflows while preserving valuable metadata.
-- "Strobe" - The companies plan to work together to ensure
interoperability between the Adobe open media player framework, based
on
the Flash Platform, and the Brightcove online video platform.

Brightcove and Adobe plan to announce a series of ongoing initiatives as part
of their strategic alliance later this year. The alliance also provides a
framework for marketing and sales activities between the companies to ensure
effective field-level collaboration worldwide.

Brightcove to Present in Adobe Booth at NAB Show
NAB Show attendees will have the opportunity to learn more about Brightcove's
use of the Adobe Flash Platform. Brightcove Senior Vice President of Marketing
Jeff Whatcott will present "Attract, Retain and Monetize Your Online Audience
using the Adobe Flash Platform" in the Adobe Booth (SL3320), Monday April 20th
thru Wednesday April 22nd at 3:00 P.M.

About Brightcove
Brightcove is an online video platform. Media companies, businesses and
organizations worldwide use Brightcove to publish and distribute video on the
Web. Founded in 2004, Brightcove is a Software-as-a-Service (SaaS) business
with offices across North America, Europe and Asia. For more information,
visit http://www.brightcove.com.

About Adobe Systems Incorporated
Adobe revolutionizes how the world engages with ideas and information -
anytime, anywhere and through any medium. For more information, visit
www.adobe.com.

(C) 2008 Adobe Systems Incorporated. All rights reserved. Adobe, the Adobe
logo, Creative Suite, and Flash are either registered trademarks or trademarks
of Adobe Systems Incorporated in the United States and/or other countries. All
other trademarks are the property of their respective owners.

SOURCE Brightcove Inc.

Sandra Nakama of Adobe Systems Incorporated, +1-415-832-4053,
snakama@adobe.com; or Susan Puccinelli of A&R Edelman, +1-650-762-2926,
spuccinelli@ar-edelman.com, for Adobe; or Erika Shaffer, +1-206-972-5514,
erika@sutherlandgold.com, for Brightcove, North America; or Sheena Riviera,
+44 20 8392 4064, sheena.riviera@axicom.com, for Brightcove, Europe