TODAYshow.com and Zumobi Launch New iPhone and iPod Touch Application

Free App Delivers the Day's Top Video and News Stories from the Online Home of
America's #1 Morning Program

NEW YORK, April 20 /PRNewswire/ -- TODAYshow.com and Zumobi today unveiled the
official TODAY application for the iPhone and iPod touch, offering millions of
consumers access to the program's leading news, entertainment and lifestyle
content, right from their mobile device. This application is a
first-of-its-kind for the morning news program category and represents a
compelling new way for TODAY viewers to enjoy content from America's
number-one morning program for 13 years running. The free application,
available now in the iTunes App store, delivers videos, top stories and photos
from popular TODAY topics, including interviews with newsmakers and features
on health, food and wine, entertainment, relationships and fashion.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090420/LA01137)

"This fun new app lets millions of consumers stay connected to the lifestyle
content they love, even when they're on the go," said Catherine Captain,
general manager of TODAYshow.com. "The mobile app also presents another way
for marketers to reach our highly engaged audience on another platform."

"For years, the Today Show has been the undisputed leader in morning
television, drawing an incredible loyal audience of TV viewers day in and day
out," said Ken Willner, CEO of Zumobi. "We are absolutely delighted to bring
both the high-quality of TODAY's programming and the power of the Today Show
brand to The Zumobi Network."

TODAY is presented in a vibrant design with an innovative zooming user
interface that is engaging and simple to navigate. The iPhone and iPod touch
application brings TODAY's digital content to the next level by putting it in
the pockets and purses of the show's viewers. The TODAY mobile app is free,
and iPhone and iPod touch users can download it from the iTunes App Store at
http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=309546027&mt=8.

The TODAY app is part of The Zumobi Network, which offers a variety of
entertaining, informative and useful mobile media applications to enjoy on
next-generation smartphones.

About TODAYshow.com
TODAYshow.com is the online home for America's #1 morning show. The site is
the first stop for consumers interested in news, advice and lifestyle
information of all kinds. In addition to interviews and tips from NBC's TODAY
show, the site offers a behind-the-scenes blog with anchors and regular expert
columns on everything from food and wine to travel, fashion and relationships.
TODAYshow.com also offers original web-only reporting and interactive
features to help make sense of the latest news and trends. The site's message
boards, blogs and user-generated content connect members of the TODAY
community and allow visitors to share advice and opinions.

About Zumobi
Zumobi is a leading mobile media company that designs, develops and
distributes branded applications for next-generation smartphones. Zumobi's
portfolio of mobile applications comprises The Zumobi Network, which provides
innovative and comprehensive solutions for brands, media properties and
consumers to connect and engage. For more information, please visit
www.zumobi.com.

Zumobi Contacts:
Cindy Spodek Dickey Kirsten Woodard or Valerie Christopherson
Vice President - Marketing GRC for Zumobi
+1 206-269-1111 +1 949-813-8481
cindy@Zumobi.com Zumobi@globalresultspr.com

TODAYshow.com Contact:
Gina Stikes
+1 212-664-7403
gina.stikes@msnbc.com

SOURCE Zumobi

Cindy Spodek Dickey, Vice President - Marketing of Zumobi, +1-206-269-1111,
cindy@Zumobi.com; or Kirsten Woodard or Valerie Christopherson, both of GRC,
+1-949-813-8481, Zumobi@globalresultspr.com, for Zumobi; or Gina Stikes,
+1-212-664-7403, gina.stikes@msnbc.com, for TODAYshow.com