New Attensity Group Unites Three Software Companies to Form World`s Leading Business Applications Vendor for Unstructured Data

Global Semantic Application Vendors Join Forces to Create Market Powerhouse

PALO ALTO, Calif.--(Business Wire)--
Three business intelligence and information management companies, Attensity
Corporation, Empolis GmbH, and Living-e AG, today announced they have united to
form the Attensity Group to deliver business user applications that generate
value from unstructured data. The company offers a comprehensive family of
applications built upon deep expertise in semantic language technologies.

Empolis GmbH provides information management applications, while Living-e AG
offers intelligent multi-channel communication and information management
solutions. Attensity Corporation is known for its deep text analytics software
for First Person Intelligence. The new Attensity Group will unify these
complementary technologies that analyze, interpret and manage an enterprise`s
mass of unstructured data to generate value and deliver easy-to-use business
applications. These applications enable knowledge management professionals,
business leaders, customer support personnel and customers to get relevant and
actionable answers - fast.

Capitalizing on the presence and customer equity earned in each company`s
respective geographic region, Attensity Group`s go-to-market entities will be
named (1) Attensity Americas, and (2) Empolis in Europe, the Middle East and
Africa (EMEA). In the markets in EMEA, the Living-e and Empolis teams will join
forces. The companies have united their sales efforts to offer combined
solutions, support and implementation services to the market.

Attensity Group will employ approximately 300 people worldwide and expects to
generate revenues in 2009 of approximately $50M (USD). With global headquarters
in Palo Alto, Calif., the new enterprise software powerhouse has offices in
several major cities in the U.S. and Germany, as well as London. Attensity
Group`s head office for EMEA is in Gütersloh, Germany.

Offering more than 100 years of combined executive experience in research, sales
and implementation of applications that leverage unstructured data, Attensity
Group`s senior executives come from some of the world`s top technology
companies, including SAP, Oracle, IBM and HP. Attensity Group will be led by
newly appointed President and Chief Executive Officer Ian Bonner, formerly of
Inxight and IBM. The chief executive officers of Attensity Corporation, Empolis
and Living-e will all take on new executive roles within Attensity Group,
further strengthening the company`s leadership. More information on Attensity
Group`s new management team can be found at
(http://www.attensity.net/en/Company/Management.html).

"We could not be happier about forming this market powerhouse. The combination
of Living-e, Attensity Corporation and Empolis, all leaders within their
respective market segments, creates a significant wealth of complementary and
synergistic technologies, market presence and customer experience across
multiple geographies," said Ian Bonner. "With the rich and expanded technology
capabilities of Attensity Group, we will offer the market an integrated suite of
user applications based on semantic technologies that enable companies to
optimize and improve business processes. Attensity Group will continue to
deliver world-class applications to meet the evolving needs of our enterprise
and government customers."

Bonner continued, "The three companies have been working together on
development, technology and business initiatives since late last year. Teams
across the world have been reselling each other`s products for some months now
and will be selling the complete product suite going forward. It`s a classic
example of the whole being greater than the sum of its parts."

Attensity Group has broad, proven experience, with more than 500 installations
at over 250 of the Global 1000 companies in addition to large government
agencies. Further ensuring Attensity Group`s success is the fact that each
company has an impressive pedigree. Empolis GmbH was formerly a part of
Arvato-Bertelsmann, the international media conglomerate. Living-e AG, backed by
a co-founder of SAP, is a publicly traded company with a strong presence in
Germany and the U.S. Attensity Corporation was founded out of the University of
Utah and has focused on text analytics solutions for over nine years.

Attensity Group`s Portfolio of Applications

Attensity Group`s product applications address the following areas:

* E-Service Suite: Self-Service and Agent Portal - provides companies with
knowledge bases and workflows for rapid, efficient service support and
self-service; Automated Response Management- allows timely and accurate
responses to incoming communications.
* Voice of the Customer - enables the analysis of customer feedback to inform
business decisions.
* Market Voice - allows for comprehensive analysis of online customer
conversations to understand and act on market buzz.
* Research and Discovery - facilitates advanced search and classification of
internal and external data, enabling early detection of issues in corporate,
risk and legal processes.
* Intelligence Analysis - enables analysis of content, context and connections
among individuals, events, places, etc.

The Attensity Group suite of business applications will sit on top of a unified
semantic engines layer of "Natural Language Processing (NLP) in a box" - that
will be accessed through web services. Attensity Group offers one of the
broadest integrated collections of NLP technology available today. Application
and technology integration points are enabled through the company`s business
process and workflow technology layer. More information on the Attensity Group
applications can be found at
(www.attensity.net/en/Applications-and-Services/index.html).

Optimizing internal business processes for research and data discovery requires
being able to accurately and easily access disparate unstructured information.
According to Forrester Research, as much as 90 percent of a company`s data is
unstructured. Attensity Group`s suite of easy-to-use business applications
extracts meaningful insight and information from both structured and
unstructured data, and enables more accurate research and analysis and optimized
customer interactions by using this data. Not only will knowledge workers be
able to use these solutions - Attensity Group`s applications are also designed
to be used by business executives, customer representatives, and even customers
themselves.

Keeping customers requires knowing what they`re really thinking and responding
to them quickly and accurately when they reach out to you. Per Bain and Company
research, just a ten percent improvement in customer retention results in a 30
percent increase in the value of the company.

"In the current recession, there is perhaps nothing more important than keeping
your customers, and keeping them happy," said Craig D. Norris, CEO of Attensity
Corporation and new general manager of Attensity Americas. "I`m proud to
continue to play a strategic role within the new Attensity Group, whose
solutions will enable companies to better understand, and thus retain,
customers, while helping them to grow their businesses."

Attensity Group`s customer portfolio includes Travelocity, JetBlue Airways
Corporation and Medicare, who have been using Attensity Corporation`s Voice of
the Customer (VoC) solution to mine priceless unstructured customer feedback
found in emails, call center notes, surveys, etc. Attensity VoC transforms the
freeform text into structured, actionable First Person Intelligence, providing
invaluable information that helps companies such as Nokia, The Charles Schwab
Corporation, and The Royal Bank of Canada (RBC) make timely, educated,
business-critical decisions. As part of the Attensity VoC solution, Attensity
Market Voice provides companies with better insight into the conversations their
customers are having in blogs, web forums, product review comments, and other
forms of online customer exchanges. Both Attensity VoC and Market Voice will be
offered as part of Attensity Group`s larger product portfolio.

"As these three companies unite, Attensity Group is poised to become a powerful
market threat," said Guido Polko, CEO of Living-e AG, and Attensity Group`s
designated new senior vice president of operations and strategic projects. "We
believe the result of Attensity Group`s expanded product offerings will be
increased customer satisfaction, more powerful business insights, enhanced
operational efficiency and reduced business risk. Living-e is excited to join
with Empolis and Attensity Corporation in ensuring Attensity Group`s success."

Living-e adds products to the Attensity Group that provide service-driven
enterprises with intelligent multi-channel communication and information
management solutions, based on cutting-edge artificial intelligence and patented
text analysis technologies. These products offer self-learning software that
optimizes and automates the processing of unstructured data, helping companies
such as BASF, Lufthansa and Nortel respond quickly and accurately to customer
inquiries across any channel.

"Attensity Corporation, Living-e and Empolis all bring key ingredients to the
union and together we will hold a dominant position within the knowledge
management industry," said Dr. Stefan Wess, CEO of Empolis GmbH and the new
managing director and general manager of Empolis, an Attensity Group Company.
"Our broad family of solutions will help our customers create, maintain and grow
a competitive edge. Moreover, Attensity Group`s global presence will enforce our
position as a leading business applications vendor within the semantic market."

Attensity Group`s installed base in Germany includes giants such as Bosch,
Fujitsu Siemens Computers, Bentley Motors, Nokia Siemens Networks and Telefónica
O2. These customers rely on Empolis for enterprise content and knowledge
management in order to deliver better customer service, engage in optimal
research processes, manage and share content, and improve business processes.
Designed for a range of business applications, Empolis solutions control the
efficient and effective flow of information as well as the storage and
visualization of information. Through semantic methods, information from various
different formats, structured and unstructured, and from any source is processed
to become valuable knowledge and actionable information, which is then delivered
real-time to the decision maker.

Attensity Corporation, Empolis GmbH and Living-e AG have all supported the
global open source initiative, SMILA (SeMantic Information Logistics
Architecture), as semantic technology partners. Attensity Group will continue to
partner with SMILA and other organizations that share its passion for innovation
and revolutionizing the industry.

Additionally, the new Empolis will continue the existing commitment of Empolis
GmbH to the "THESEUS" project, a research program initiated by Germany`s Federal
Ministry of Economy and Technology (BMWi). Empolis will also continue to play a
leadership role in the German Research Center for Artificial Intelligence
(DFKI).

Industry Perspectives on the Formation of Attensity Group

The new Attensity Group has the enthusiastic support of industry
thought-leaders, as well as its valued partners and customers.

Whirlpool

"We`ve experienced great success in using Attensity`s products for more than
five years. They have enabled us to more efficiently use the voice of the
consumer and service technician to resolve early warranty issues and to identify
new opportunities for innovation, while helping us to improve our response to
customers` needs," said Fred Roth, director of Cost Leadership and Business
Growth at Whirlpool Corporation. "We look forward to understanding and
leveraging the expanded product portfolio of business applications, tools and
solutions that Attensity Group will offer."

Teradata

"Attensity Corporation continues to be a strong Teradata partner with important
capabilities to bring together structured and unstructured data into the
enterprise data warehouse for business analytics," said Miles Stephenson, vice
president of Teradata Solutions and Alliances Marketing. "Teradata is excited to
see Attensity expand its portfolio through this new business development and we
look forward to the increasing value it will deliver to our joint customers."

enherent

"The coming together of Attensity Group will fortify our existing partnership
with Attensity Corporation," said Pamela Fredette, chairman and CEO of enherent.
"Attensity Group`s complete product portfolio will further complement enherent`s
offerings, together allowing us to provide more effective management of brand
reputation and the harnessing of new and innovative ideas. We look forward to
working with Attensity Group to further build our relationship and continue to
improve our offerings to joint customers."

24/7

"Attensity Group gives us proven, intelligent solutions that enable us to
deliver predictive innovative solutions, that can create strong business
outcomes for our clients," said PV Kannan, CEO of 24/7. "As a strategic partner,
we look forward to continuing to work with the new organization to deliver
additional value to our customers."

German Research Center for Artificial Intelligence (DFKI)

"We are excited to see Empolis join the Attensity Group and we look forward to
the expanded portfolio the new company will offer," said Professor Wolfgang
Wahlster, chairman and CEO of the German Research Center for Artificial
Intelligence (DFKI). "As a DFKI shareholder, Empolis - and from now on,
Attensity Group - is the ideal partner, using intelligent and innovative
solutions for improving the information infrastructure of its customers."

IDC

"This is a significant move within the content technologies industry," said Sue
Feldman, research vice president for search and discovery technologies at IDC.
"The next sea change in computing will come from combining information access
with workflow, information management, and better interaction design. In
providing more comprehensive business applications for unstructured data,
Attensity Group recognizes companies` increasing need for insight into customer
feedback and interaction, as well as the ability to simply access relevant
content and data."

Alta Plana

"The union of the three companies under the Attensity Group banner is clearly
more than the sum of the parts," said Seth Grimes, principal consultant with
Alta Plana Corporation and contributing editor of TechWeb's Intelligent
Enterprise. "It's a union of strengths: experienced executive leadership,
complementary industry-leading products, and solution sets that are well
positioned to meet enterprise needs as businesses embrace semantic
technologies."

About Attensity Group

Attensity Group provides business user applications that generate value from
unstructured data. Its comprehensive family of solutions leverages semantic
analytics to enable knowledge management professionals, business leaders,
customer support personnel and customers to interpret and manage an
organization`s unstructured data to get relevant and actionable answers - fast.
Attensity Group`s award-winning software is in use by more than 250 of the
Global 1000 and by large government agencies to deliver powerful insights,
enhance operational efficiency, reduce risk exposure, and ensure increased
customer satisfaction. Attensity Group, with more than 500 installations
worldwide, services customers from multiple offices in the U.S. and Europe. The
company`s go-to-market entities are Attensity Americas and Empolis in the EMEA
region. Attensity Group`s corporate headquarters are in Palo Alto, Calif. More
information is at (www.attensitygroup.com).

©2009 Attensity Corporation. Attensity, and First Person Intelligence are
trademarks of Attensity Corporation in the United States and/or other countries.
Other brand and product names are trademarks or registered trademarks of their
respective holders. Information is subject to change without notice. All rights
reserved.

Attensity Group
Michelle de Haaff, 650-433-1700
mdehaaff@attensitygroup.com
or
Sterling Communications
Lisa Hawes, 408-884-5155
attensity@sterlingpr.com

Copyright Business Wire 2009