NXP to Integrate Adobe Flash Platform for the Digital Home into Its STB Platforms

Interactive Applications Drive IPTV Adoption in the Digital Home
EINDHOVEN, Netherlands--(Business Wire)--
NXP Semiconductors, the independent semiconductor company founded by Philips,
today announced support for the Adobe Flash Platform for the Digital Home. The
optimized implementation of Flash technology for Internet connected televisions,
set-top boxes (STB), Blu-ray players and other devices in the digital living
room is expected to be supported on NXP`s IP STB platforms, the STB225 and
STB222. Adobe Flash Platform for the Digital Home allows consumers to enjoy rich
Flash technology based web content, applications and user interfaces on their
televisions, and will change how Internet video content is viewed.

NXP is a top three leader in digital video systems, and its extensive portfolio
of STB system solutions, coupled with Adobe`s optimized Flash technology, will
enable major OEM manufacturers to quickly develop devices that target the
digital home. Dynamic user interfaces using Flash technology based widgets will
provide unique opportunities to display rich, interactive web based content on
televisions, enhancing the viewing experience for consumers.

"The growth in IP-based video content has been outstanding - consumers are eager
to access to the large libraries of Internet video content available through
their TVs, and not be tied to PCs," said Mark Samuel, general manager for cable
and IP STB, NXP Semiconductors. "Adobe Flash technology raises the consumer
experience to a new level and this ability to seamlessly engage with the
Internet will revolutionize the TV viewing experience as we know it today."

The STB225 and STB222 are complete IP STB reference design platforms targeting
the HD and SD markets respectively. Both platforms leverage the excellence of
the latest NXP multi format source decoders (PNX8935 and PNX8932), combining
advanced video decoding with traditional STB features and integrating key
connectivity protocols such as USB2.0, SATA and Ethernet. Enabling rapid product
development, the systems come complete with a hardware development platform,
software infrastructure and reference examples.

Availability

The optimized Flash technology is expected to be ported on to NXP`s STB225 and
STB222 IP STB platforms. A first commercial release is expected in the second
half of 2009.

Information on NXP`s IP STB system solutions can be found at:
http://www.nxp.com/#/homepage/cb=[t=a,p=/385/394]|pp=[t=afp,i=394]

About NXP Semiconductors

NXP is a leading semiconductor company founded by Philips more than 50 years
ago. Headquartered in Europe, the company has about 30,000 employees working in
more than 30 countries and posted sales of USD 5.4 billion (including the Mobile
& Personal business) in 2008. NXP creates semiconductors, system solutions and
software that deliver better sensory experiences in TVs, set-top boxes,
identification applications, mobile phones, cars and a wide range of other
electronic devices. News from NXP is located at www.nxp.com.

Note to Editors

Any brands or product names mentioned herein are property of their respective
holders.

Forward-looking Statements

This release may contain certain forward-looking statements with respect to the
financial condition, results of operations and business of NXP and certain plans
and objectives of NXP with respect to these items. By their nature,
forward-looking statements involve risk and uncertainty because they relate to
events and depend on circumstances that will occur in the future and there are
many factors that could cause actual results and developments to differ
materially from those expressed or implied by these forward-looking statements.

for NXP
USA:
Rebecca Samuel, +1-408-474-8769
rebecca.samuel@nxp.com
Europe:
Terry Chiang, +31 40 27 25181
terry.chang@nxp.com
APAC:
Mark Chisholm, +65 6882 5092
mark.chisholm@nxp.com
Greater China:
Jannet Chen, +86 21 22055883
jannet.chen@nxp.com

Copyright Business Wire 2009