"X" Marks the Spot for Tempe, Arizona - Winner of the X-MEN ORIGINS: WOLVERINE Hometown Premiere Contest

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Mon Apr 20, 2009 3:30am EDT

Tempe`s Schools, Businesses -- and X-Men Fans -- Come Together to Narrowly
Prevail Over Davis, CA for World Premiere of Summer Blockbuster 
LOS ANGELES--(Business Wire)--
In a hard-fought contest stretching over thousands of cities and towns across
the Unites States, Tempe, Arizona has emerged triumphant in its far-reaching,
citywide bid to nab the world premiere event of X-MEN ORIGINS: WOLVERINE, on
April 27. 

The announcement caps a frenzied two-week period in which entrants launched
innovative and viral campaigns, urging fellow residents to enter the Hometown
Premiere contest by marking their town with a digital "X" on a special contest
website. In each locale, schools, businesses, and of course X-Men and Wolverine
fans, joined forces to create special videos posted on YouTube, as well as
websites urging residents to enter the contest. 

Tempe accumulated the most "X`s," narrowly beating out Davis, California in a
hard-fought battle to bring home a major "Hollywood" style event. 

The "Origins" of the event came from Hugh Jackman, who plays the famed antihero
in X-MEN ORIGINS: WOLVERINE. Jackman wanted to express his appreciation to the
fans by hosting the premiere, in which he will bring the movie and a few of his
"friends and enemies" from the film to Tempe. In addition to the stars and
filmmakers, the event will have all the other trappings of a mega-Hollywood
premiere, including the red carpet, klieg lights and media coverage. 

X-MEN ORIGINS: WOLVERINE, the first chapter in the X-Men saga, unites Wolverine
with several other legends of the X-Men universe, in an epic revolution that
pits the mutants against powerful forces determined to eliminate them. Twentieth
Century Fox releases the film everywhere May 1st. 

About Fox Filmed Entertainment

One of the world`s largest producers and distributors of motion pictures, Fox
Filmed Entertainment produces, acquires and distributes motion pictures
throughout the world. These motion pictures are produced or acquired by the
following units of FFE: Twentieth Century Fox, Fox 2000 Pictures, Fox
Searchlight Pictures, Fox Atomic, and Twentieth Century Fox Animation. 



Fox Filmed Entertainment
Melinda Wood, 310-369-2312 



Copyright Business Wire 2009

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