Research and Markets: Media - North America (NAFTA) Industry Guide Examines Future Problems, Innovations and Potential Growth Areas within the Market

DUBLIN--(Business Wire)--
Research and
Markets(http://www.researchandmarkets.com/research/fe205b/media_north_amer) has
announced the addition of the "Media - North America (NAFTA) Industry Guide"
report to their offering.

The Media - North America (NAFTA) Industry Guide is an essential resource for
top-level data and analysis covering the Media industry in each of the North
American Free Trade Agreement (United States, Canada, and Mexico) countries. The
report includes easily comparable data on market value, volume, segmentation and
market share, plus full five year market forecasts. It examines future problems,
innovations and potential growth areas within the market.

Scope of the Report

* Contains an executive summary and data on value, volume and segmentation
* Provides textual analysis of the industry's prospects, competitive landscape
and profiles of the leading companies
* Incorporates in-depth five forces competitive environment analysis and
scorecards
* Compares data from the US, Canada and Mexico, alongside individual chapters on
each country.
* Includes a five-year forecast of the industry

Highlights

The NAFTA media market reaches a value of $401.7 billion in 2007.

The US is the leading country among the NAFTA bloc, with market revenues of
$371.4 billion in 2007

Mexico was the fastest growing country, with a CAGR of 3.4% over the 2004-2007
period.

Why you should buy this report

* Spot future trends and developments
* Inform your business decisions
* Add weight to presentations and marketing materials
* Save time carrying out entry-level research

Market Definition

The media industry consists of the advertising, broadcasting & cable TV,
publishing and movies & entertainment markets.

The advertising market consists of agencies providing advertising including
display advertising services. The market value reflects income of the agencies
from such services.

The broadcasting & cable TV market consists of all terrestrial, cable and
satellite broadcasters of digital and analog television programming. The market
is valued as the revenues generated by broadcasters through advertising,
licensing (or public donations) and subscriptions.

The publishing market consists of books, newspaper and magazines, and
advertising revenues generated in these segments.

The movies & entertainment market includes both producers and distributors of
public entertainment formats, such as movies, music and sports. The sports and
movie box office sectors have been valued as the revenues received by box
offices from total annual admissions. The music and video sectors have been
valued using the retail selling price (RSP) of items, such as DVD, VHS and CD.

Key Topics Covered:

* CHAPTER 1 INTRODUCTION
* CHAPTER 2 NAFTA COUNTRIES MEDIA INDUSTRY OUTLOOK
* CHAPTER 3 MEDIA IN THE UNITED STATES
* CHAPTER 4 MEDIA IN MEXICO
* CHAPTER 5 MEDIA IN CANADA
* CHAPTER 6 APPENDIX
* List of Tables
* List of Figures

For more information visit
http://www.researchandmarkets.com/research/fe205b/media_north_amer

Source: Datamonitor

Research and Markets
Laura Wood
Senior Manager
press@researchandmarkets.com
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