Introducing the Joyful Nuddle in Proud Support of Mariska Hargitay & the Joyful Heart...

Introducing the Joyful Nuddle in Proud Support of Mariska Hargitay & the
Joyful Heart Foundation

NEW YORK, April 20 /PRNewswire/ -- The Nuddle Blanket is proud to announce
their support of the Joyful Heart Foundation with the launch of the Joyful
Nuddle. Created in partnership with Mariska Hargitay, Joyful Heart's Founder &
President, this blanket is the latest product that supports the organization,
all designed to educate and inspire the people who buy them.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090420/LA00536)

The Nuddle Blanket (nap + cuddle = Nuddle) was created to be the most
comfortable and functional blanket you'll ever own, redefining the world of
living cozy. Long enough to cover your body from your neck to your feet, the
Nuddle Blanket is an ultra-plush cuddling blanket that has openings for arms
to come out, along with an outer hand pocket to keep hands warm while still
being accessible so you can read, write, chat or snack. Additionally, the
Nuddle has an exclusive foot pocket at the bottom to keep your feet tucked in
warm and cozy all year-round.

"I am so pleased to add the Joyful Nuddle to our Heartshop," says Hargitay.
"All of the products we sell to benefit Joyful Heart are designed to inspire,
offer comfort and assist in the healing journey. I can't think of a better way
to remind survivors of the way we hold them in our hearts - with an abundance
of care and support - than the Joyful Nuddle."

By purchasing the Joyful Nuddle, customers are also helping to provide an
additional Nuddle blanket to a survivor in one of the foundation's programs -
from a mom living in a domestic violence shelter to a woman leaving a rape
crisis program or a participant in a Joyful Heart retreat. The Joyful Nuddle
will be available for purchase at www.joyfulheartfoundation.orgor at
www.nuddleblanket.com, and will retail for $88.00.

About Joyful Heart Foundation:
Mariska Hargitay started the Joyful Heart Foundation in 2004 with the
intention of helping survivors heal and reclaim their lives. Today, its
mission is to heal, educate and empower survivors of sexual assault, domestic
violence and child abuse and to shed light into the darkness that surrounds
these issues. Over 2000 survivors have participated in Joyful Heart's
pioneering retreat and wellness programs, planting the seeds of a changed
awareness in the lives of millions.

SOURCE The Nuddle Blanket

Jenn Feldman of bluPRint, +1-310-208-1300, jfeldman@blupr.com, for The Nuddle
Blanket