TripAdvisor Named Innovator of the Year by U.S. Travel Association

* Reuters is not responsible for the content in this press release.

Mon Apr 20, 2009 6:00am EDT

Travelers Cast Their Votes for TripAdvisor Flights

NEWTON, Mass., April 20 /PRNewswire/ -- TripAdvisor(R), the world's most
popular and largest travel community, was named "Innovator of the Year" by the
U.S. Travel Association on April 2.  Designed to honor the two companies whose
innovations have had dramatic impact on the larger travel landscape, Innovator
winners were determined for the first time by online votes.  More than 3,000
people weighed in on the decision, selecting industry pacesetters based on
video submissions.  

(Logo: http://www.newscom.com/cgi-bin/prnh/20080902/TRIPADVISORLOGO)

TripAdvisor was recognized for TripAdvisor Flights, a new way to find flights
that addresses the dramatic changes in the airline industry.  The
ground-breaking search engine includes a dynamic Fees Estimator, the first and
only online product to help travelers understand the true cost of a flight in
a single display.  TripAdvisor won the Established company category for
companies five years or older.  Other Established finalists were Hilton Hotels
Corporation and Orbitz Worldwide.

"We're honored to have been recognized not only by the U.S. Travel
Association, but by the voting public," said Steve Kaufer, founder and CEO of
TripAdvisor. "We feel that TripAdvisor Flights takes flight search to a whole
new level, helping consumers get all of the facts to surface value, and we're
thrilled that real travelers out there agree."  

About TripAdvisor Media Network
TripAdvisor(R) Media Network, operated by TripAdvisor, LLC, attracts more than
32 million monthly visitors* across 14 popular travel brands: TripAdvisor(R),
www.airfarewatchdog.com, www.bookingbuddy.com, www.cruisecritic.com,
www.flipkey.com, www.frequentflier.com, www.holidaywatchdog.com,
www.independenttraveler.com, www.onetime.com, www.seatguru.com,
www.smartertravel.com, www.travel-library.com, www.travelpod.com and
www.virtualtourist.com. TripAdvisor-branded sites make up the largest travel
community in the world, with more than 25 million monthly visitors*, 10
million registered members and 23 million reviews and opinions. Featuring real
advice from real travelers, TripAdvisor-branded sites cover more than one
million destinations, hotels, restaurants and attractions and operate in the
U.S. (www.tripadvisor.com), the U.K. (www.tripadvisor.co.uk), Ireland
(www.tripadvisor.ie), France (www.tripadvisor.fr), Germany
(www.tripadvisor.de), Italy (www.tripadvisor.it), Spain (www.tripadvisor.es),
India (www.tripadvisor.in) and Japan (www.tripadvisor.jp). TripAdvisor(R)
Media Network provides travel suppliers with graphical advertising
opportunities and a cost-per-click marketing platform. Collectively, the sites
comprising the TripAdvisor Media Network have won hundreds of awards and
accolades from press and industry worldwide. TripAdvisor and the sites
comprising the TripAdvisor Media Network are operating companies of Expedia,
Inc.

TripAdvisor and the TripAdvisor logo are registered trademarks of TripAdvisor
LLC in the U.S. and/or other countries. Other logos or product and company
names mentioned herein may be the property of their respective owners.

(C)2009 TripAdvisor LLC.  All rights reserved.

*Source: comScore Media Metrix, July 2008



SOURCE  TripAdvisor

Brooke Ferencsik, +1-617-670-6575, brooke@tripadvisor.com
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