Whole Foods Market(R) Paper Bags at Checkouts Receive Forest Stewardship Council...

Whole Foods Market(R) Paper Bags at Checkouts Receive Forest Stewardship
Council (FSC) Certification

First National Retailer to Offer Shoppers FSC Certified Bags; Helps Ensure
Responsible Forest Management

AUSTIN, Texas, April 20 /PRNewswire-FirstCall/ -- Whole Foods Market (Nasdaq:
WFMI) today announced that it is the first national retailer to offer Forest
Stewardship Council (FSC)-certified paper bags at its checkout counters
beginning in May.

"Whole Foods Market is thrilled to set the bar even higher in terms of
reducing our environmental impact with paper bags that close the loop with 100
percent post-consumer reclaimed material," said Michael Besancon, Whole Foods
Market Senior Global Vice President of Purchasing, Distribution, and
Marketing. "The chain-of-custody that our paper bags have attained means these
bags can be tracked throughout the supply chain - from post-consumer waste
through processing and distribution to the shopper toting home groceries, all
the while reducing pressure on virgin forests and protecting biodiversity."

The FSC, an international nonprofit that promotes the responsible management
of the world's forests, offers the most comprehensive standard for
certification of forest products. FSC-certified paper can originate from
post-consumer recycled fiber or from forests certified according to the FSC's
rigorous forest management standards. The FSC's independently verified
chain-of-custody system requires paper producers to track their certified
fiber throughout the production and distribution process. Because of its high
standards and independence from the timber industry, the FSC is considered by
environmental organizations around the world to be the gold standard for
forest product certification.

"Whole Foods Market's decision to provide FSC-certified grocery bags sets a
tremendous example for its industry peers," said Corey Brinkema, FSC-United
States President. "It also helps educate its customers about the importance of
forest stewardship."

Previously, Whole Foods Market was the first national retailer to offer 100
percent recycled (60 percent post-industrial/40 percent post-consumer) paper
bags at its checkouts. FSC certification on paper bags made from 100 percent
post-consumer reclaimed material is another first for the natural and organic
foods retailer. Post-consumer reclaimed material typically comes from
corrugated boxes that might have held food or other products that have been
shipped to various retail outlets. This repurposing is important in a country
that is the biggest market for paper products globally, producing 90 million
tons of paper and consuming 100 million tons of paper each year, according to
the FSC.

"While bringing your own reusable bag is always the best choice, Whole Foods
Market's switch to FSC-certified bags made from 100 percent post-consumer
recycled content is a great step forward. This move virtually eliminates the
bags' impact on forests and also sends a strong signal to other businesses
that making the right environmental choices is possible," said Allen
Hershkowitz, Senior Scientist, Natural Resources Defense Council
(NRDC)."Consumers want and deserve better environmental options when they open
their wallets. Whole Foods Market is delivering those options, both with this
new bag and with its previous efforts to promote reusable bags as well as
protect endangered forests and prevent native forests from being converted to
tree plantations."

Whole Foods Market continues to offer shoppers who bring their own bags a
refund of either five or 10 cents at the checkouts, depending on the store,
and estimates that reusable bag use has tripled since the Company banned
plastic bags from its checkouts last year with approximately 150 million bags
being kept out of landfills and our environment. Whole Foods Market sells a
variety of reusable bags, ranging from the stylish, affordable "A Better Bag"
- 79 and 99 cents, depending on size - with 80 percent of its content coming
from recycled plastic bottles and currently featuring a Sheryl Crow-created
charcoal sketch of a tree to the $29.99 cotton and burlap FEED 100 bag. A FEED
bag purchase helps provide 100 nutritious lunches to hungry Rwandan school
children through the United Nations World Food Program's School Feeding
Program.

Additionally, Whole Foods Market partnered this month with Mohawk Fine Papers
to be the first national retailer to create all of its nationally produced,
in-store Earth Month materials using "third-generation" closed-loop recycled
paper. This means that the Company is using marketing material overages from
the previous year, which were printed on paper made from 100 percent
post-consumer waste, sent to a de-inker, made into pulp and sent back to the
same paper mill that produced it, to be recycled anew into this year's Earth
Month materials. All aspects of the third-generation closed-loop process have
occurred domestically, eliminating the need to ship pulp out of the country
and back again, which is currently the norm.

This process has preserved 192 trees and has prevented more than 9,000 pounds
of solid waste and close to 20,000 pounds of greenhouse gases from entering
our environment.(1) In addition to its positive environmental impact, the
process supports an industry in the United States that has predominantly moved
outside the country.

Learn more about other earth-friendly initiatives at Whole Foods Market at
blog.wholefoodsmarket.com/category/green-action, and find more information on
Earth Month activities can be found at wholefoodsmarket.com/earthmonth.

(1) According to Mohawk's Environmental Calculator that uses primary values
derived from the Environmental Protection Agency's eGRID:
http://www.epa.gov/cleanenergy/energy-resources/egrid/index.html

Contact: Ashley Hawkins, Whole Foods Market
(512) 542-0381
Ashley.Hawkins@wholefoods.com

SOURCE Whole Foods Market

Ashley Hawkins of Whole Foods Market, +1-512-542-0381,
Ashley.Hawkins@wholefoods.com