SMSC Expands Broad Ethernet Portfolio with Industry`s Smallest, Low Power 10/10 Ethernet Transceivers

HAUPPAUGE, N.Y.--(Business Wire)--
Expanding on its broad set of embedded Ethernet connectivity solutions for
consumer, industrial and enterprise hardware applications, SMSC (NASDAQ: SMSC)
today introduced the industry`s smallest size and lowest power consumption
10/100 Ethernet Physical Layer Transceivers (PHYs). The LAN8710 and LAN8720
offer up to 40 percent lower power consumption than existing SMSC transceivers.
Primary applications include set-top boxes, digital video recorders, network
printers and servers, IP and video phones, digital televisions, gaming consoles
and POS terminals. In its 13 years of designing networking products, SMSC has
shipped more than 100 million Ethernet ports and is relied upon by a global
customer base as a single supplier of a variety of networking products designed
to work with a broad range of device architectures.

"Lower power, smaller footprint and fuller features are increasingly becoming
nonnegotiable requirements for Ethernet connectivity in embedded consumer and
industrial applications," said Mark Bode Vice President of Connectivity
Marketing at SMSC. "Today, SMSC is delivering on that requirement with its
latest compact Ethernet solutions offering a flexible power management
architecture."

The LAN8710 and LAN8720 PHYs have integrated voltage regulator and ESD
protection components. The MAC interface supports flexible I/O voltages from
3.6V to 1.6V. Higher performance ASICs, SoCs and FPGAs through migration to
lower geometry processes require lower I/O voltage support. The LAN8710/20
devices provide support for flexible I/O voltage to enable a highly optimized
system design. The LAN8710 and LAN8720 offer the flexibility of disabling
on-chip regulators to reduce system power consumption.

In addition to standard features such as IEEE 802.3/802.3u compliance, UNH
interoperability certification, HP Auto-MDIX support and MII/RMII interfaces,
the LAN8710 and LAN8720 PHYs deliver additional features:

* SMSC`s flexPWRTM technology for low power consumption & variable I/O voltage
support
* Excellent ESD Protection levels without any external protection devices
* Single 25MHz Crystal design
* Operation over extended commercial (0 to 85oC) and industrial (-40o to 85oC)
temperature ranges
* Compact 5x5mm 32QFN (LAN8710) and 4x4mm 24QFN (LAN8720) RoHS compliant
packages

With the addition of the LAN8710 and LAN8720 PHYs, SMSC`s family of 10/100
Ethernet transceivers has been expanded to support customer products that
require a smaller footprint and lower power solution without compromising on
features. Additionally, SMSC provides an easy migration path from current
LAN8700 transceivers to the new LAN8710 and LAN8720 transceivers with minimal
redesign efforts. SMSC offers one of the broadest Ethernet connectivity
solutions in the industry, which include stand-alone transceivers, MAC
controllers, integrated single-chip MAC+PHY products and embedded networking
processors.

Availability and Pricing:

The LAN8710 and LAN8710i (industrial temperature range) are available in a 5mm x
5mm x 0.9mm 32QFN lead-free package. The LAN8720 and LAN8720i (industrial
temperature range) are available in a 4mm x 4mm x 0.9mm 24QFN lead-free package.
Samples are available today. Production quantities will range from $0.76 to
$1.03 in 10K quantities.

About SMSC:

Many of the world`s most successful global technology companies rely upon SMSC
as a go-to resource for semiconductor system solutions that span analog, digital
and mixed-signal technologies. Leveraging substantial intellectual property,
integration expertise and a comprehensive global infrastructure, SMSC solves
design challenges and delivers performance, space, cost and time-to-market
advantages to its customers. SMSC`s application focus targets key vertical
markets including consumer electronics, automotive infotainment, PC and
industrial applications. The Company has developed leadership positions in its
select markets by providing application specific solutions such as mixed-signal
embedded controllers, non-PCI Ethernet, ARCNET, MOST®
and Hi-Speed USB.

SMSC is headquartered in Hauppauge, New York with operations in North America,
Asia and Europe. Engineering design centers are located in Arizona, New York,
Texas and Karlsruhe, Germany. Additional information is available at
www.smsc.com.

Forward Looking Statements:

Except for historical information contained herein, the matters discussed in
this announcement are forward-looking statements about expected future events
and financial and operating results that involve risks and uncertainties. These
uncertainties may cause our actual future results to be materially different
from those discussed in forward-looking statements. Our risks and uncertainties
include the timely development and market acceptance of new products; the impact
of competitive products and pricing; our ability to procure capacity from our
suppliers and the timely performance of their obligations, commodity prices,
potential investment losses as a result of liquidity conditions, the effects of
changing economic and political conditions in the market domestically and
internationally and on our customers; our relationships with and dependence on
customers and growth rates in the personal computer, consumer electronics and
embedded and automotive markets and within our sales channel; changes in
customer order patterns, including order cancellations or reduced bookings; the
effects of tariff, import and currency regulation; potential or actual
litigation; and excess or obsolete inventory and variations in inventory
valuation, among others. In addition, SMSC competes in the semiconductor
industry, which has historically been characterized by intense competition,
rapid technological change, cyclical market patterns, price erosion and periods
of mismatched supply and demand.

Our forward looking statements are qualified in their entirety by the inherent
risks and uncertainties surrounding future expectations and may not reflect the
potential impact of any future acquisitions, mergers or divestitures. All
forward-looking statements speak only as of the date hereof and are based upon
the information available to SMSC at this time. Such statements are subject to
change, and the Company does not undertake to update such statements, except to
the extent required under applicable law and regulation. These and other risks
and uncertainties, including potential liability resulting from pending or
future litigation, are detailed from time to time in the Company's reports filed
with the SEC. Investors are advised to read the Company's Annual Report on Form
10-K and quarterly reports on Form 10-Q filed with the Securities and Exchange
Commission, particularly those sections entitled "Other Factors That May Affect
Future Operating Results" or "Risk Factors" for a more complete discussion of
these and other risks and uncertainties.

SMSC, MOST and flexPWR are registered trademarks of Standard Microsystems
Corporation.

Corporate Communications:
SMSC
Carolynne Borders, 631-435-6626
Director of Corporate Communications
carolynne.borders@smsc.com
or
Media:
McClenahan Bruer Communications
Barry Katcher, 503-546-1003
Public Relations
barry@mcbru.com

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