Samsung Introduces New "Rugged" High-capacity 500-Gigabyte 2.5-inch Hard Disk Drive for Mobile Computing

SEOUL, South Korea--(Business Wire)--
Samsung Electronics Co., Ltd., a world leader in digital consumer electronics
and information technology, today introduced their new 500-Gigabyte (GB)
2.5-inch hard disk drive with a shock operation tolerance of 400G/2ms. The
Spinpoint M7 500GB 2.5-inch hard drive with 250GB per platter features a rugged
base and cover design, offering better data protection for road warriors and
other mobile laptop users.

"Our customers have been requesting hard drives with higher density, lower power
and greater reliability for their mobile applications," said C.H. Lee, vice
president, Storage sales & marketing, Samsung Electronics. "The Spinpoint M7
answers these needs with a high-speed operating shock specification and
extraordinary drive capacity for storing large data files, music, photos and
videos."

The Spinpoint M7 is available in 250-, 320-, 400-, 500-GB capacities. A new
controller has been adopted to reduce power consumption in seek mode to up to 25
percent over conventional 2.5" drives. In particular, internal test results on
PC Mark show an 18 percent improvement in overall performance over 2.5" hard
drives.

"Samsung`s M7 will appeal to notebook PC customers who want to have a hard drive
operating shock tolerance for mobile applications in tough environments,"
commented John Chen, senior director, TRENDFOCUS.

The Spinpoint M7 utilizes Samsung`s proprietary SilentSeek and NoiseGuard
technologies to minimize the noise-level of the mechanical drive operation. The
halogen-free drive complies with the European Union`s Restriction of the Use of
Certain Hazardous Substances in Electrical and Electronic Equipment (RoHS)
regulations.

The Spinpoint M7 500GB hard drive is lightweight and durable, featuring a
5400rpm spindle speed, 8MB cache, native command queuing and a 3.0Gbps SATA
interface. The perpendicular magnetic recording technology enables the 500GB
drive to store 160,000 digital images, 125 hours of DVD movies, or 60 hours of
high definition video images.

Qualification samples of the Spinpoint M7 are currently shipping to major OEMs.
Global shipments in the United States and Europe began in April with shipments
to other regions to follow accordingly.

About Samsung Electronics

Samsung Electronics Co., Ltd. is a global leader in semiconductor,
telecommunication, digital media and digital convergence technologies with 2008
consolidated sales of US$96 billion. Employing approximately 150,000 people in
134 offices in 62 countries, the company consists of two business units: Digital
Media & Communications and Device Solutions. Recognized as one of the fastest
growing global brands, Samsung Electronics is a leading producer of digital TVs,
memory chips, mobile phones and TFT-LCDs. For more information, please visit
www.samsung.com.

Samsung Semiconductor Inc.
Chris Goodhart, 408-544-4122
cgoodhart@ssi.samsung.com

Copyright Business Wire 2009