Have an Affair. Anywhere? AshleyMadison.com Launches Their Mobile Dating Service

LOS ANGELES, April 22 /PRNewswire/ -- The future of cheating has arrived,
courtesy of the world's largest infidelity dating site. In response to
increased public demand for further ways to engage in discreet affairs,
AshleyMadison.com launched Ashley Madison Mobile(R) allowing users with Mobile
devices to "Have an Affair. Anywhere." As Ashley Madison founder, Noel
Biderman, explains, "Millions have people said they would have an affair if
the right opportunity presented itself. Here is their opportunity."

History has shown that cases of infidelity significantly increase as society
provides people with more opportunities to cheat. The first major shift
occurred when women entered the workplace, introducing them to a whole new
level of freedom, as well as a whole new dating pool of men. Another major
spurt resulted from the introduction of the internet and infidelity sites such
as AshleyMadison.com. Now, with the launch of Ashley Madison Mobile, cheating
has become easier and more progressive than ever.

According to Biderman, "Before the introduction of Ashley Madison Mobile, our
members typically used the service while in the private confines of their
office work station. Now with Ashley Madison Mobile, you're free to connect
with your lovers throughout the day...on the train coming into work, waiting
at the airport, or even late at night while your spouse is more focused on the
TV than you."

Consumer adoption has already been higher than anticipated with thousands of
people signing up to the Beta service within the first few hours. According to
Biderman, "The Beta was only meant for our engineers to test out the service.
We didn't even advertise it. This is proof that this feature is going to
change society as we know it."

Ashley Madison Mobile is sure to forever change the way people pursue their
indiscretions. AshleyMadison.com already boasts over 3.5 million members and
Biderman believes that number could reach 20 million with the continued
adoption of iPhones(R), Blackberries(R) and other 3G devices.

With a new member joining every 15 seconds, Ashley Madison has been featured
on Good Morning America, Ellen Degeneres, Dr. Phil, Larry King, Tyra Banks,
Howard Stern, and all over the news media.

SOURCE AshleyMadison.com

Elissa Buchter of Bridge & Tunnel Communications, +1-310-963-4808,
Elissa@bridgeandtunnelcomm.com, for AshleyMadison.com