DrFirst Announces Intent to Offer ePrescribing Through New Online AMA Platform

New AMA Web-based Portal Will Provide Rcopia ePrescribing Option to Physicians
Nationwide
ROCKVILLE, Md.--(Business Wire)--
DrFirst announced today that it is working with the American Medical Association
to offer its ePrescribing services to physicians through a new online platform
being developed by the AMA. The collaboration represents a major turning point
in healthcare technology adoption. The collaboration is expected to reduce
current confusion around ePrescribing while increasing the percentage of
physicians using it.

"As the largest and most respected professional physician association in the
United States, the AMA represents a broad base of physicians in the country,
therefore this collaboration has the potential to quickly penetrate the market
and significantly improve patient safety," said Peter N. Kaufman, MD chief
medical officer at DrFirst. "We strongly believe the implementation of this
portal will result in the widespread adoption and diffusion of ePrescribing
across the nation to the mainstream physician."

DrFirst is the first company to announce that it is offering its services
through the new AMA online platform. The platform, which is currently in beta
testing, is aimed at providing physicians access to information, products,
services and resources that can facilitate medical practice and ease adoption of
evolving health information technologies. The AMA aims to launch its new
platform in early 2010.

"Eprescribing holds tremendous promise for improving patient safety and quality
of care while contributing to a more efficient workflow," said AMA Board Chair
Joseph M. Heyman, MD. "By offering applications like DrFirst, we are making it
easier for physicians to adopt these new technologies. Adopting these new
technologies can help enhance quality while also helping physicians qualify for
Medicare (MIPPA) payment incentives tied to HIT adoption."

"With the ongoing emphasis on health care reform from the White House, we
believe that with this announcement, the AMA has turned the page on a new
initiative that will materially and historically contribute to the improvement
of the system" said G. Cameron Deemer, President of DrFirst. "DrFirst looks
forward to a long and productive relationship with the AMA and its members."

DrFirst currently provides ePrescribing functionality to over 50 EMR, PMS, and
HIS vendors through its Open Borders program. Many believe stand-alone
ePrescribing is a good stepping stone for introducing clinical systems into
physician practices. DrFirst will offer physicians using the AMA platform a
flexible migration path toward future implementation of electronic medical
records and other HIT applications in their practices.

Editors Note: One video and one photo are included with this Press Release

About AMA:

The American Medical Association helps doctors help patients by uniting
physicians nationwide to work on the most important professional and public
health issues. Working together, the AMA's quarter of a million physician and
medical student members are playing an active role in shaping the future of
medicine. For more information on the AMA, please visit www.ama-assn.org

About DrFirst:

DrFirst is a Surescripts Gold Solution Provider with its award-winning, Rcopia
electronic prescription management system. Founded in 2000, DrFirst creates
innovative services targeted to physicians in both ambulatory and acute care
environments. DrFirst solutions are widely integrated with practice management
and electronic medical records software through its "Open Borders" program, and
the company counts among its client base not only physician practices, but major
health plans, health systems, and EMR vendors. DrFirst partners with Surescripts
for pharmacy connectivity, health plan information, and patient medication
history. More information about DrFirst can be found at www.drfirst.com

For more DrFirst news, follow us on twitter at http://twitter.com/drfirst

Follow DrFirst video feeds at http://www.youtube.com/user/drfirst

For more AMA news, follow us on twitter at http://twitter.com/AmerMedicalAssn

The AMA ePrescribing learning center can be found at
www.ama-assn.org/go/eprescribing

Photos/Multimedia Gallery Available:
http://www.businesswire.com/cgi-bin/mmg.cgi?eid=5945488&lang=en

DrFirst
Irene Froehlich
Marketing, Director
240-671-3320
ifroehlich@drfirst.com

American Medical Association
Leah Dudowicz
Public Information Officer
312-464-4813
leah.dudowicz@ama-assn.org

Copyright Business Wire 2009