Revolutionary New Toothbrush Hits U.S. Market: Ionic ProClean Uses Science to Reduce Plaque and Gingivitis

Brush smarter, not harder…
PLEASANTVILLE, N.Y.--(Business Wire)--
Global Ionics LLC today announced the official launch of its breakthrough
product: the Ionic ProClean toothbrush (www.ionicproclean.com). The Ionic
ProClean uses long-established ionic technology that has been proven to remove
more plaque with less effort. It is being introduced to market at a fraction of
the price of comparable toothbrushes, making it an ideal product for
recession-minded consumers who want a fresh-from-the-dentist feeling of clean.

In nature, opposites attract. This explains why plaque can be so difficult to
remove from your teeth. Plaque has a positive (+) charge; tooth enamel has a
negative (-) charge. The Ionic ProClean uses proven ionic technology to
temporarily change tooth enamel to a positive (+) charge. This allows the
natural science of polarity to loosen the bond of plaque so you can gently sweep
it away.

After rinsing the toothbrush under running water, the user simply touches a
small silver strip on the handle and brushes normally with the toothpaste of his
or her choice. By touching the silver strip, your body`s natural energy
completes the circuit. A red light on the handle shines brightly to confirm that
the energy circuit is complete and the ionic action is working to remove plaque.

Ken Davidov, founder of Global Ionics, explains, "Studies have shown that ionic
technology reduces plaque and gingivitis. While this technology has been used in
Asia and Europe for years, this is the first ionic toothbrush designed for the
North American and worldwide market that neatly encases all the elements into
one hermetically sealed brush, made from soft materials. It looks and feels like
an ordinary toothbrush and doesn`t require unsightly charging equipment on the
bathroom counter. Its function is absolutely silent - and it costs less than
$10."

Davidov also recognizes the Ionic ProClean`s business potential. "The U.S.
toothbrush market is estimated at $1.3 billion in annual sales. Furthermore,
toothbrush household penetration is close to 100% and is expected to remain
recession proof. Given these difficult economic times, when people are losing
dental insurance and visits to the dentist`s office are rationed, improved
at-home care is critically important. The Ionic ProClean has the potential to
change the oral care industry and add value in a flat to down category."

The Ionic ProClean is currently available online at www.ionicproclean.com for
$8.95 plus shipping and handling. Orders of two or more brushes come with a free
travel kit. Dental professionals recommend replacing your toothbrush every three
months.

About Global Ionics LLC

Global Ionics LLC is a startup oral care company dedicated to bringing better
oral health solutions to the United States. It was founded by inventor and
innovator Ken Davidov, a custom designer and manufacturer of plastic and textile
products. Davidov is best known for licensing the spoon-in-the-lid packaging
innovation to General Mills` Colombo yogurt brand, honored by BusinessWeek as
one of the best new products of 1999. Global Ionics LLC is based in
Pleasantville, New York.

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For Global Ionics LLC
Joanne Lessner, 212-222-7436
jlessner@nyc.rr.com

Copyright Business Wire 2009