46664 and the Nelson Mandela Foundation Call for Establishment of Global 'Mandela...

Mon Apr 27, 2009 8:30am EDT

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46664 and the Nelson Mandela Foundation Call for Establishment of Global
'Mandela Day'

President Clinton supports global tribute to inspire people to mirror
Mandela's values 

NEW YORK, April 27 /PRNewswire/ -- 46664 and the Nelson Mandela Foundation are
calling on people around the world to support the creation of an official
Mandela Day, to be held annually on July 18, Mr. Mandela's birthday. This
celebration of Nelson Mandela's life will serve as a global call to action for
people to recognize their individual power to make an imprint and help change
the world around them for the better.

A series of special events will take place in New York City in 2009 involving
many of the charity's global ambassadors from the worlds of entertainment,
music and film. An exhibition will take place in New York on Mr. Mandela's
life and the work of his charitable organizations. More information can be
found at www.MandelaDay.com. 

This annual celebration is being created to inspire people from every corner
of the earth to embrace Nelson Mandela's values as they seek to improve their
lives through service to their communities.

"We would be honored if such a day can serve to bring together people around
the world to fight poverty and promote peace and reconciliation," said Mr.

As part of this year's celebration, 46664 and the Nelson Mandela Foundation
together with the New York City Department of Education will host a group of
middle and high school students as they travel to South Africa in June to the
offices of Mr. Mandela, to see the work of his Foundations and meet South
African students in order to develop a student charter that applies Mr.
Mandela's ideals to their day-to-day lives and local communities. 

Nelson Mandela has been making an imprint on the world for 67 years, beginning
in 1942 when he first started to campaign for the human rights of every South
African. His life has been an inspiration to the world. To date, the Nelson
Mandela Foundation and 46664 have focused mainly on supporting projects in
South Africa and sub-Saharan Africa where current needs are greatest,
particularly for those infected or affected by HIV/AIDS.

President Bill Clinton said, "More than any other human being, Madiba has been
the great inspiration for the life I lead and the work I do, especially in the
area of HIV/AIDS. The philosophy of my Clinton Global Initiative - which has
inspired 1,400 commitments improving 200 million lives in more than 150
countries - was built on his enduring example that the power of public good
does not require public office, just a well-placed heart and a determined
mind. In return for everything Madiba has taught us, we each owe it to him to
support his work and legacy by doing and living our own as best we can, not
just on this day, but throughout our entire lives."

The Mandela Day campaign calls upon people around the world to commit 67
minutes of their time to make an imprint and help change the world around
Tim Massey, International Director of 46664 said, "Mandela Day is about
creating a movement for positive change and establishing one day to reflect
upon, celebrate and make manifest the values that guide Nelson Mandela." 

46664 will also be working with partner organizations, other city authorities
and community associations and volunteers across the globe to create a
worldwide series of Mandela Day events to honor Nelson Mandela's life and

For photos, footage and EPK visit www.MandelaDay.com.

April 27th (Mandela Day announcement day) marks Freedom Day an annual
celebration of South Africa's first non-racial democratic elections of 1994. 

About 46664 (http://www.46664.com)

46664, the campaign that bears Mr. Mandela's Robben Island prison number, was
originally launched to raise awareness about HIV/AIDS.  Working alongside the
other Mandela organizations, it is now expanding its focus to champion Mr.
Mandela's broader humanitarian work.  A centerpiece of 46664's activities will
be the celebration of Mandela Day each year, and funds raised from Mandela Day
will support the ongoing work of 46664 and the Nelson Mandela charitable

About the Nelson Mandela Foundation (http://www.nelsonmandela.org)
The Nelson Mandela Foundation through its Centre of Memory and Dialogue
contributes to the making of a just society by promoting the values, vision
and work of its Founder. As custodian of Nelson Mandela's historic papers, the
Centre of Memory makes his life and times accessible to the world. The
Dialogue program provides a safe space where disadvantaged communities, policy
makers and non-governmental organizations enter into dialogue aimed at finding
solutions to critical social issues such as poverty and AIDS. 

The Nelson Mandela Foundation, which houses Nelson Mandela's personal office,
embodies the spirit of reconciliation, ubuntu, and social justice. Its work is
a celebration of Nelson Mandela's life. 

About the Nelson Mandela Children's Fund (http://www.nmcf.co.za)

The Nelson Mandela Children's Fund came into existence in 1995. This was
within a year of Nelson Mandela having taken political office a founding
President of South Africa's democracy. Itself a part of the country's history,
the Fund shares the age of South Africa's 15 years of democracy with rich
lessons to share on appropriate models of child care and youth development.  

Initially a grant-making organization, the Fund was for the strategic period
2005-2010 repositioned in 1999 as a development and an advocacy agency. Being
a rights-based and child-centered organization, the Fund's target group is
children and youth from 0-22 years of age.  Its vision, to Change the Way
Society Treats in Children and Youth, places it in the league of UNICEF and is
similarly committed to creating a world fit for children. The Fund carries out
its mandate through South African-based implementing partners within its four
key areas of focus. The approximately R35m it grants per annum is according to
a rigorous selection process following a public call for proposals. 

Successful applicants are funded on a three-year funding cycle. The raising of
its funding is a joint responsibility of its resource mobilization unit,
programs department and established offices in the United Kingdom, United
States, Canada and the Netherlands. All are registered in accordance with
applicable laws in their respective countries.

About The Mandela Rhodes Foundation (http://www.mandelarhodes.org)

The Mandela Rhodes Foundation was established in 2003 as a partnership between
Mr. Mandela and the Rhodes Trust in the United Kingdom, with the specific
brief of developing exceptional leadership capacity in Africa. The
Foundation's flagship program, the Mandela Rhodes Scholarships, seeks out and
then nurtures young Africans who demonstrate academic ability and broader
leadership potential. The Mandela Rhodes Scholarships offer Scholars
educational opportunities at Honors or Masters level, coupled with a unique
leadership development program and personalized mentoring.

SOURCE  46664

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