LEGOLAND® Windsor Taps RealD 3D Technology for Imagination Theatre

Mon Apr 27, 2009 9:49am EDT

* Reuters is not responsible for the content in this press release.

Alliance Marks Second Pact Between RealD and LEGOLAND
LONDON & LOS ANGELES--(Business Wire)--
LEGOLAND® Windsor and RealD have partnered to upgrade the park`s Imagination
Theatre with state-of-the-art RealD 3D technology. The theatre`s dual projector
system has been replaced with a single digital projector and RealD`s award
winning XL Cinema System. This marks RealD`s first installation in a European
theme park and the second partnership between RealD and LEGOLAND, with the
initial pact incorporating RealD technology into LEGOLAND California at the
theme park`s Show Place Theater. 

"Incorporating RealD technology into the Imagination Theatre will give our
guests a greatly improved experience," said Kieran Maher, Maintenance Director,
LEGOLAND Windsor. "While audiences will see crisper and clearer 3D visuals,
we`ll gain the benefit of lower maintenance and less down-time with a single
digital projector system running the latest in 3D technology." 

"We can`t wait for LEGOLAND Windsor guests to experience their favorite shows in
RealD 3D," stated Joe Peixoto, president of worldwide cinema at RealD. "RealD
technology will bring LEGOLAND shows to life like never before, transporting
audiences alongside their favorite characters for a fully immersive experience."

The Imagination Theatre 4D presentations Spellbreaker 4D and Bob the Builder in
4D offer guests a unique sensory experience as they are immersed into
eye-popping digital 3D effects with environmental elements, such as wind and
water, to create an out-of-this-world experience far beyond any 3D film
audiences have ever seen. 

About LEGOLAND, Windsor

LEGOLAND Windsor is a unique family theme park where children aged 3-12 can take
to the road, soar through the skies and sail the seas in complete safety. It has
over 50 interactive rides, attractions, live shows, building workshops and
driving schools, not to mention nearly 55 million LEGO bricks, all set in 150
acres of beautiful parkland. There are three other LEGOLAND parks in the world -
LEGOLAND Billund in Denmark, LEGOLAND California in the U.S.A. and LEGOLAND
Günzburg in Germany. The LEGOLAND theme parks are part of the Merlin
Entertainments Group, the second largest attractions operator in the world.
Merlin Entertainments is the leading name in location-based, branded, family
entertainment and currently owns more than 50 attractions worldwide, serving
more than 30 million visitors. For the most current information, log on to

About RealD

RealD is the global leader in 3D, bringing the most advanced and realistic
digital 3D experience to cinemas worldwide. RealD`s next-generation technology,
deployed across the world`s largest 3D platform, provides a stunningly realistic
viewing experience. Beyond cinema, RealD is the worldwide inventor and provider
of key stereoscopic technologies used in science, manufacturing, marketing, and
other industries, with thirty years of scientific development behind its
systems. RealD`s mission-critical 3D technologies are used by organizations such
as NASA, Pfizer, BMW, Boeing and more.

Rick Heineman
Emma Owen
+44 (0)1753 626 125

Copyright Business Wire 2009

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