Robert J. Gould Named President at Partnership for Prevention

WASHINGTON, April 27 /PRNewswire-USNewswire/ -- Robert J. Gould, a behavioral
scientist who has helped lead some of the nation's most successful social
marketing campaigns, has been named president of Partnership for Prevention.
The appointment by Partnership's board of directors was announced today by Dr.
Jonathan E. Fielding, chairman of the board.

"Rob's unique combination of behavioral science expertise, proven leadership,
achievements in applying social marketing to health promotion and his passion
for the mission of Partnership make him the right choice," said Fielding, who
is Director of Los Angeles County's Department of Public Health and chairman
of the U.S. Community Preventive Services Task Force.

"I look forward to helping Partnership maintain the momentum it has gained in
making science-based prevention a priority as policymakers grapple with
re-shaping our country's approach to health and health care," said Gould.
"Americans don't just want better health care. They want and deserve health
policies and programs that help them stay healthy."

Gould brings to Partnership more than 30 years of experience in health
promotion, including more than 20 years with global communications firm Porter
Novelli.

As leader of Porter Novelli's Health and Social Marketing practice, he worked
on anti-tobacco accounts that included the award-winning 'truth' campaign with
the Florida Department of Health and the follow-on national 'truth' campaign
with the American Legacy Foundation. He also worked with public and private
non-profit organizations that included the American Cancer Society, the
National Cancer Institute, the National Institute on Drug Abuse, the National
Heart Lung and Blood Institute, Centers for Disease Control and Prevention and
the American Heart Association. In the early '90s, Gould was the lead
researcher in the development of the now iconic Food Guide Pyramid for the
United States Department of Agriculture.

From 2001 to 2007, he was a partner at Porter Novelli and managing director of
its Washington office -- the second-largest operation within the firm.

In 1978, he received a Ph.D. in social psychology at the University of
Maryland, where he subsequently developed and taught a four-course marketing
specialty track for its Masters of General Administration Degree program. He
also taught in the Executive Masters program and administered its masters
thesis program. Gould graduated Phi Beta Kappa from Bucknell University in
1973.

Partnership for Prevention is a membership organization of business,
government and non-profit leaders who are dedicated to making evidence-based
disease prevention and health promotion a priority in the nation's health
practice and policies. More information is available online at
www.prevent.org.

SOURCE Partnership for Prevention

Damon Thompson of Partnership for Prevention, +1-202-997-6125,
dthompson@prevent.org