Chicago Sun-Times Reports Positive Circulation Performance, Significantly Outpacing the Industry

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Mon Apr 27, 2009 4:32pm EDT

CHICAGO--(Business Wire)--
Sun-Times Media Group, Inc. (Pink Sheets: SUTMQ) today announced that
circulation performance for its flagship newspaper, the Chicago Sun-Times,
significantly outperformed the industry average during the six-month reporting
period ended March 31, 2009, compared to the same period last year. As a result,
the Chicago Sun-Times became the 15th largest daily newspaper in the
country-based upon Monday through Friday average circulation-moving up from 21st
place a year ago. The newspaper`s Sunday circulation over the six-month
reporting period rose 2.8% for a total average circulation of 254,379. Over the
same timeframe, Saturday`s average circulation grew 0.9% to 227,311, while daily
average circulation (Monday through Friday) remained flat at 312,141. The latest
figures are according to the FAS-FAX report released by the Audit Bureau of
Circulations (ABC) early this morning. 

"These strong results reflect the quality and appeal of the Chicago
Sun-Timesacross the entire Chicago-area marketplace," said Jeremy L. Halbreich,
Chairman and Interim Chief Executive Officer of Sun-Times Media Group. "This
newspaper has been and always will be the heart and soul of Chicago. Our
performance is particularly significant considering today`s challenging economic
conditions and the fact that average circulation continues to decline across the
country, particularly in major markets." 

The increase in the Chicago Sun-Times` circulation numbers resulted from a
variety of factors, including targeted home delivery campaigns; aggressive
single-copy sales promotions; an increase in retail sales outlets; and a
relentless commitment to customer service and retention. Additionally,
heightened interest in the presidential election and inauguration combined with
strong coverage of local Chicago stories contributed to the positive overall
results. 

"Basically, people are buying our paper because we continue to offer a great
product. The Chicago Sun-Times consistently delivers unparalleled local news, we
have columnists readers know and trust, not to mention the city`s best sports
coverage," stated John Barron, the Chicago Sun-Times` publisher. 

Combined circulation for the Sun-Times News Group`s daily papers, which includes
the Chicago Sun-Times and seven suburban newspaper titles, declined slightly for
the period ended March 31, 2009. Monday through Friday combined average
circulation fell 1.8% to 514,758; combined Saturday average circulation declined
0.5% to 388,852; while combined Sunday/weekend average circulation declined 1.3%
to 481,801. Overall, the Sun-Times News Group`s combined circulation results
significantly outpaced the broader newspaper industry-which faced average
declines of 7.1% for Monday through Friday circulation and 5.3% for
Sunday/weekend circulation. 

Rick Surkamer, President and Chief Operating Officer of Sun-Times Media Group,
stated "These results are a compliment to all of our employees who work hard
each and every day to make our newspapers the valued voice in their
communities." 

About Sun-Times Media Group

Sun-Times Media Group, Inc. is dedicated to being the premier source of local
news and information for the greater Chicago area. Its media properties include
the Chicago Sun-Times and Suntimes.com as well as newspapers and Web sites
serving more than 300 communities across Chicago. For more information, please
visit our Web site at www.thesuntimesgroup.com. 

Cautionary Statement on Forward-Looking Statements

Certain statements made in this release and oral statements made from time to
time by our representatives are forward-looking statements.Forward-looking
statements include, without limitation, information concerning our future
results and information regarding our ongoing reorganization process, as well as
any statement that may predict, forecast, indicate or imply future results,
performance or achievements, and may contain the words "believe," "anticipate,"
"expect," "estimate," "project," "will be," "will continue," "will likely
result," "plan," or similar words or phrases.Forward-looking statements involve
risks and uncertainties that may cause actual results to differ materially from
the forward-looking statements.These factors include, but are not limited to,
the status of our reorganization under Chapter 11 of the U.S. Bankruptcy Code,
the resolution of certain U.S. and foreign tax matters, changes in the
preferences of readers and advertisers, particularly in response to the growth
of Internet-based media, actions of competitors, including price changes and the
introduction of competitive service offerings, and prevailing economic
conditions, particularly as they affect Chicago, Illinois and its metropolitan
area.New risks and uncertainties emerge from time to time and it is not possible
for management to predict all such risks and uncertainties, nor can it assess
the impact of all such risks and uncertainties on the Company`s business or the
extent to which any factor, or combination of factors, may cause actual results
to differ materially from those contained in any forward-looking statementsAny
forward-looking statements made by us speak only as of the date on which they
were made, and we undertake no duty to, and do not intend to, update or revise
the forward-looking statements after the date on which they are madeGiven these
risks and uncertainties, you should not place undue reliance on forward-looking
statements as a prediction of actual results.





Sun-Times Media Group, Inc.
Lindley White, Corporate Communications
(312) 321-3230 or lwhite@suntimes.com



Copyright Business Wire 2009

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