Alien Technology Introduces Alien RFID Custom Application Kit (ARCA)
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Easy-to-Use, Object-Oriented Programming Language, Ruby, Enables Users to Implement Custom Applications Based on the Powerful Alien Reader Protocol MORGAN HILL, Calif.--(Business Wire)-- Alien Technology, an industry leader for Gen 2 Radio Frequency Identification (RFID) products, today announced the Alien RFID Custom Application (ARCA) kit that will allow users, for the first time, to implement custom applications on Alien readers. Alien Channel Partners can now deliver more effective and better integrated RFID solutions to end users, who will see a faster return on their RFID investment. Alien developed the application kit to accommodate the expanding list of applications for Gen 2 RFID. Alien Channel Partners are discovering many new ways to use RFID technology and wanted the ability to adapt off-the-shelf readers to new applications. The Alien RFID Custom Application Kit enables partners to deliver more value, more quickly for emerging applications like apparel inventory management, industrial manufacturing and IT asset tracking. "We`re using Alien`s programming capability to implement features that our customers need," said Toby Rush, President and CEO of Rush Tracking. "Alien`s programming tools have made it easier for us to implement RFID solutions that harmonize with our customers` existing processes." "We`ve had ARCA in beta for several months and partner feedback has been very positive," said Scot Stelter, Director of Product Marketing for Alien. "Our channel partners find that they can quickly deliver new features they need to penetrate new applications. This highlights the continuing trend away from the lab and toward market-driven commercialization of RFID." "We are using the ARCA product on an upcoming apparel pilot to implement a custom interface with the ALR-8800 reader," said Vlasis Tsezos, Engineering Manager at Business Effectiveness, a provider of RFID integration services and supply chain solutions in Greece. "This capability will help us deliver more function to our customers with less effort." Alien selected Ruby, a stable, flexible, object-oriented programming language because it allows users to rapidly develop cross-platform applications. Beta users have found Ruby to be easy to master. Coupled with the Alien Reader Protocol, Ruby provides a feature-rich, highly adaptable platform for implementing RFID solutions. Functions that partners can implement through Ruby include RFID data preprocessing, application-specific triggering modes and custom communication channels with server-side applications. The Alien Ruby Programming Kit will be available on May 30 for a one-time cost of $299. Terms and conditions apply. Users who purchase the kit will be able to develop custom applications for the ALR-9900, ALR-9650, ALR-9800 and ALR-8800 RFID readers. For more information please contact Alien Technology at http://www.alientechnology.com/howtobuy/index.php. About Alien Technology Alien Technology is a leading provider of UHF Radio Frequency Identification (RFID) products and services, including RFID Integrated Circuits (IC`s), inlays, readers, and a comprehensive RFID educational curriculum. Alien was founded in 1994 and is headquartered in Morgan Hill, CA., with its subsidiary, Alien Technology Asia (ATA), in South Korea. The RFID Solutions Center is located in Dayton, OH., Alien maintains sales offices in the US, Europe, and Asia that support a global channel of committed solution partners. Alien`s Gen2 products, along with partner solution offerings, help reduce costs and improve performance for industries such as retail, apparel, consumer packaged goods, heavy industry, pharmaceuticals, transportation, cargo logistics, government and defense. Learn more about Alien`s award-winning HiggsTM-3 RFID IC, our performance-leading Squiggle inlay product line, and the renowned RFID Academy by visiting us at: www.AlienTechnology.com. Alien, Alien Technology, the Alien logo, Higgs, and Squiggle, are trademarks or registered trademarks of Alien Technology Corporation in the United States and other countries. Copyright 2009 Alien Technology Corporation. All rights reserved. Alien Technology Corporation Scot Stelter, 408-930-0683 Product Marketing Director firstname.lastname@example.org or Spark PR for Alien Technology Catherine Burke, 415-321-1882 email@example.com Copyright Business Wire 2009
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