Four Scramble Squares 9-Piece Puzzles Receive "Dr. Toy's Best Classic Toys for 2009" Award

REDONDO BEACH, Calif.--(Business Wire)--
b. dazzle, inc. of Redondo Beach, California, has announced that fourof its
Scramble Squares 9-piece educational brain teaser puzzles for all ages have been
honored by The Institute for Childhood Resources in San Francisco as among only
twenty-nine (29) products selected as "Dr. Toy's Best Classic Toys for 2009."
The four honored Scramble Square puzzles include the very first Scramble Squares
puzzle, "Baseball," introduced in January, 1994; "Dolphins," introduced in 1995;
"Puppies," introduced in 1996; and "Frogs," introduced by b. dazzle, inc. in
1998.

The Institute for Childhood Resources` Director,Stevanne Auerbach, Ph.D., known
throughout the toy industry as Dr. Toy, has been tracking trends in the toy
business for more than 30 years. In her just released Dr. Toy's Best Classic
Products for 2009, she has searched across the entire toy industry for the great
classic toys that fit the criteria for fun and "high play value." Dr. Toy says,
"Classic toys are enduring and have many important benefits. They encourage the
child's interaction, involvement and are truly child-powered." A wide variety of
selections are included among this year's twenty-nine winners. The list reflects
toys that Dr. Toy says "are perfect for all ages and interests from baby to
older children, teens and adults; from low to high tech; and from nature to
nurture."

The following is Dr. Toy`s evaluation of b. dazzle, inc.` Scramble Squares
9-Piece Puzzles:

"Adults and seniors love these made-in-America Scramble Squares puzzles as much
as children, teenagers and college students. Although each Scramble Squares
puzzle has only nine 4" x 4" square pieces, Scramble Squares puzzles are Perhaps
the World's Most Challenging Puzzle! At under $10.00 each, they make perfect
gifts that are not only inexpensive, but highly valued. Consider giving the
puzzles for birthdays, graduation, travel, Get Well, Easter and for any holiday.
Scramble Squares puzzles teach patience, perseverance, fine motor and critical
thinking skills, and help maintain mental agility while providing stimulating
entertainment as either a solitaire game or a cooperative activity. Each puzzle
package includes an interpretive panel of fascinating facts on the subject of
the puzzle, as well as a trivia question and hidden answer. Each puzzle is
packaged in a unique and handy resealable heavy duty 10-1/2" long x 5-3/4" wide
x 3/8" deep vinyl travel pouch, which can be stored easily in a standard 3-ring
binder. Scramble Squares puzzles are highly rated by the Ableplay.org web site
of the Lekotek National Center in Chicago, which ranks products that are
beneficial to the learning disabled."

"You can count on classic toys," says Dr. Toy. "These are the long lasting toys
that `keep on playing long after the batteries and latest fads are gone." Where
do you turn for a selection that provides a timeless, fun experience that will
hold a child's interest? Dr. Toy advises "Look for toys that have remained
valued playthings since they were firstintroduced ten or more years ago. These
are the lasting favorites of all children who have played with them."

Dr. Toy carefully surveys the toy marketplace year round to select a wide-range
of great classic toys. While she keeps abreast of new products, Dr. Toy keeps
her eye on the enduring and endearing qualities of the toys of yesteryear. The
classic toys she has selected as winners have been available for ten, fifty, or
a hundred years or more. "A classic toy is simple to enjoy, has a lot of play
value, and has been tested over many years," Dr. Toy explains. "There are many
other aspects of a classic toy that remain of value," she continues:

* "Durability. Simplicity in style and 'star qualities' make them all-time
favorites. Some examples are: checkers, chess, hula-hoops, kites, marbles and Yo
Yo's.
* Consistency. The consistent toy that is simple in shape and responds based on
what the child does with it. These toys give children a feeling of
accomplishment because the more they practice with them, the better they become.
For example, the more a child practices with a Yo Yo the better he or she can
become at doing tricks. This practice provides eye/hand coordination and
dexterity, and all along each step of the way the rewards are satisfying.
* Creativity. By expanding their own imagination, children are encouraged to
experiment using classic toys. Think about how children use a puppet. Children
use their own language, their own artistic expression, and they can explore
without limit to achieve their own goals. The puppet forms the object that
encourages their language development. It helps the child spontaneously
stimulate the language of play at the right moment."

Among the "Dr. Toy's Best Classic Toys for 2009" are products that are
consistent, creative, and as much fun as ever, or improved in some tangible way
to make the play value even greater. "When you look carefully at this year's
winners," Dr. Toy states, "you see the best examples of Classic Toys. Children
will love the classic style of the Fisher-Price, Little People 50th Birthday
Play 'n Go Farm, LEGO Systems Brickbeard's Bounty, Schylling's Children's Tin
Tea Set. He or she will enjoy learning how to solve b. dazzle's amazing Scramble
Squares 9-piece themed puzzles of Dolphins, Frogs, Puppies and/or Baseball;
learning the amazing games offered by Pressman's Mastermind or Family Pastime's
Max; or learning new tricks with Duncan Toy's Duncan Butterfly Yo-Yo. Your child
will delight in activity with the Green Toy Company's Green Toys jump rope;
Wham-O's Hula Hoop or Hackey Sack; or your child will be involved in hours of
active imaginative play with Little Tikes' Cozy Coupe; Automoblox's Automoblox
T9-SE; Carrera's slot racing cars set based on Spider-Man; and ALEX's Lemonade
Stand and picnic basket. Children will value the creative and educational
experience offered by Figures in Motion's Famous Figures of Ancient Times:
Movable Paper Figures to Cut, Color and Assemble, and the amazing natural
collections found in the World Discovery Box's Discovery Box. They will always
enjoy creativity with Crayola's Model Magic Deluxe Craft and the 64 Ct Crayons
with Built-In Sharpener; and For My Kids' Happy Fun Dough, or creatively
personalizing Color Me House's Color Me House, building with the K'NEX's
400-Piece Value Tub, and role playing with Heavenly Hugs Doll's Heavenly Hug,
Wild Republic's Hanging Monkey, ALEX's Crafty Fashion Show, and Adorable
Originals', Adorable Girl Doll and more! These toys have truly met the 'test of
time.' They have endured, entertained, and satisfied children for many years,
and will continue to do so for many years to come."

The winners of the annual classic toy search are included in Dr. Toy'sBest
Classic Toys for 2009, available now on the free, popular, accessible web-site
that presents her award selections for parents and teachers to benefit children.
Dr. Toy's Guide, http://www.drtoy.com, provides all pertinent information and
includes photos, complete product descriptions, links to company sites, and
consumer information. Dr. Auerbach's earlier book, Toys for a Lifetime:
Enhancing Childhood Through Play (Rizzoli), provides a close up of over 60
classic toys that you enjoyed. She is also the author of Dr. Toy's Smart
Play/Smart Toys: How to Raise a Child with a High P.Q. (St Martins Press, 1999,
Educational Insights, 2004, and ICR, 2006).

Dr. Toy really appreciates and values classic toys. "You easily share in the
good feeling of nostalgia and enjoyment that is connected to toys that bring
back special memories of good times playing with others," she says. "Have you
noticed many of the toys that you played with as a child are still available to
share with your children (or grandchildren)? Those childhood classics have
lasted over generations to continue to bring joy. The joy of sharing a toy with
your child that you play with is a special treat for you and for your child.
Also, many adults collect toys as a fun hobby. Besides, adults need more time to
play for emotional and physical benefits." "More playtime for all!" is Dr. Toy's
Rx for children and for adults. "We applaud the longevity of classic toys and
hope that many new generations of children will continue to enjoy the classic
toys we have selected as best for this year."

"We are very pleased, honored and extremely gratified that over the 15 years
that we have produced Scramble Squares puzzles, our Scramble Squares puzzles
have maintained the very high standards that Dr. Toy upholds as her criteria for
'Dr. Toy's Best Classic Toys' awards," says b. dazzle founder, puzzle designer,
president & CEO, Kathie Gavin.

Founded in 1993, b. dazzle, inc. is a progressive market-driven company which
manufacturers and distributes wholesale in the gift, souvenir, toy and
educational products industries a wide range of beautiful, wholesome,
entertaining and informative gifts of high quality and low cost for all ages of
adults and children that can be selected by style to appeal to the personal
interests of the recipient and can be enjoyed as cross generational family
activities.

b. dazzle, inc. is an official member of the CHARACTER COUNTS! Coalition of the
Josephson Institute of Ethics in Los Angeles: http://www.charactercounts.org
(800-711-2670; 310-846-4800). The purpose of the CHARACTER COUNTS! Coalition is
to fortify the lives of America's young people with consensus ethical values
called the "Six Pillars of Character." These six key character values, which
transcend divisions of race, creed, politics, gender and wealth,
aretrustworthiness, respect, responsibility, fairness, caring and citizenship.
Because our society places such a high value on material success, there is the
tendency in human nature to pursue success by material success, there is the
tendency in human nature to pursue success by any means, whether fairly or
unfairly, honestly or dishonestly. We strongly believe that with our success
comes a duty for us to contribute to our society. We wish to do so by advancing
the principles of good character and ethical behavior, not only by operating our
business in accordance with ethical standards, but also by advancing and
promoting the importance of ethical business practices and ethical behavior
throughout our industry and our society at large. The "CHARACTER COUNTS!"
Coalition has become the nation's leading character education system, now
reaching five million youngsters through a widespread partnership of schools and
youth-serving organizations. Two United States' Presidents, the Congress, most
states and countless municipalities have endorsed the Coalition's approach and
declared the third week in October "National CHARACTER COUNTS! Week."

For further information, contact Kathie Gavin at b. dazzle inc., 500 Meyer Lane,
Redondo Beach, California 90278. The telephone, fax, e-mail and web site numbers
are, Phone: 310-374-3000; Fax: 310-318-6692; E-mail: info@b-dazzle.com; World
Wide Web Site:http://www.b-dazzle.com.

Photos/Multimedia Gallery Available:
http://www.businesswire.com/cgi-bin/mmg.cgi?eid=5947009&lang=en

b. dazzle, inc.
Kathie Gavin
310-374-3000
Fax: 310-318-6692
info@b-dazzle.com
http://www.b-dazzle.com

Copyright Business Wire 2009