Debut of Localeze Confidence Score Helps Local Search Engines Redefine Relevant Search Results

VIENNA, VA, Apr 28 (MARKET WIRE) --
As the sources of content proliferate and local search engines are
challenged to produce valid and complete business listings, Localeze
today unveiled its latest feature of the Enhanced Business Registry --
the Localeze Confidence Score. The Confidence Score is the latest
proprietary feature from Localeze, which helps local search engines
redefine relevant search results.

The Localeze Confidence Score assesses local business names, phone numbers
and addresses' validity, which local search engines can then apply to
their distinct search algorithms. The Confidence Score allows search
engines to consider a business' score when delivering local business
listings to consumers. In addition, local businesses can insure that
their score is as high as possible by proactively validating and updating
their content periodically to ensure it is accurate and complete.

To arrive at a score, local business listings are driven through a
comprehensive and ongoing process employing 14 individual weighted
validation parameters. When combined, these elements apply an aggregate
quantitative value to each listing, which represents its overall
presentation-strength. This tool gives local search engines complete
control over the selection and filtering of data they receive through the
powerful Localeze Enhanced Business Registry.

"As ready-to-buy consumers demand up-to-date and accurate local business
content, the confidence score allows search engines to give consumers
better answers to local search questions, and gives local businesses
control over and visibility into how the completeness of business listing
content impacts their local search findability," said Jeff Beard,
president and general manager for Localeze. "Localeze's proprietary
processes and solutions give local search engines a higher degree of
confidence that the results they are delivering are relevant, with the
ability to choose the content to present and remove old, irrelevant
content."

The Localeze Confidence Score is available exclusively through the
company's Enhanced Business Registry, a dynamic, high capacity central
repository for all Localeze business listing data including Localeze Gold
Sourced content -- the largest collection of content verified by local
businesses themselves. The Enhanced Business Registry features deliver
maximum listing quality and depth to local search engines, and as a
result, to motivated local consumers.

About Localeze

Localeze is the largest online content manager serving businesses, local
search engine publishers and ready-to-buy consumers. At the center of the
local search engine ecosystem, businesses rely on Localeze to collect,
enhance, optimize and distribute rich business information online, while
local search engines depend on Localeze to deliver the broadest, richest,
most accurate content to their users. With a management team of local
search innovators, the largest business-verified listing database and the
broadest network of local search engine partners in the industry, Localeze
is the trusted source for local search engine content management. Localeze
is a privately held company headquartered in Vienna, Virginia. For more
information visit www.localeze.com.

Media Contact:
Jennifer MacLeid Qotb
Young & Associates for Localeze
513-281-2772

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