SGN Opens 12 Million Strong Network to iPhone Game Developers

Punch Entertainment and Smallmedium Are First to Join Free Cross-Promotional
Strategy Program and Leverage SGN's 30% share of application users on the
iPhone and iPod Touch Platform

PALO ALTO, Calif., April 29 /PRNewswire/ -- Today, SGN, the largest developer
for the iPhone, opens its huge network to other application developers,
enabling these partners to grow adoption of their games in an increasingly
busy application market. Punch Entertainment, a next-generation games
developer focused on creating mobile community-based, virally-driven games
such as Reign of Swords, and Smallmedium, publisher of eMees Avatar Creator,
are the first developers to openly sign up to this growing network.

"With the anticipated launch of the iPhone OS 3.0 and one billion applications
downloaded to date, the rush of new applications will be tremendous and it
will get harder and harder to stand out of the crowd," said SGN CEO Shervin
Pishevar. "At SGN, we have always believed in supporting developers while
giving gamers more choices of quality games. Punch Entertainment and
Smallmedium, both companies we admire, will now be able to reach a broader
audience and will get a boost in downloads by joining our cross-promotional
network. We have seen the benefits of this approach through the trials we have
undertaken with our current games and through the gaming hub on Facebook."

SGN is one of the most successful game developers for the iPhone with seven
original games currently available including Agency Wars, Mafia: Respect &
Retaliation, iFun, i(fluff)friends and iBowl, which have also added Facebook
Connect for the iPhone and iPod Touch to their functionality; SGN has
generated more than 12 million downloads of this suite of games.

Through in-game banner ads, SGN will create promotions within their
applications that offer users the chance to download partner apps in exchange
for points within SGN games. Players are given opportunities to try other
games they may like, and in exchange, they are rewarded within the games they
are currently playing. Participation in this partnership is free and partners
will split the download revenue.

"We are extremely excited to be partnering with SGN on this platform," said
Smallmedium founder and project manager Jordan Wan. "The program is extremely
simple and will leverage SGN's tremendous reach in the iPhone market to
benefit users and developers alike."

"SGN has provided a great platform for us to expand our gaming applications
among a larger user base," said Punch Entertainment CEO and Founder Tobin
Lent. "Gaming has proven to have a huge appeal on the iPhone and, with so many
gaming apps out there, it can be overwhelming for users. This
cross-promotional platform will bring entertaining games straight to the
consumer."

About SGN

SGN is the largest developer of social mobile networking games and
applications. SGN's current stable of advanced games has led to more than 12
million downloads of its suite of games on the iPhone and iPod Touch. iBowl,
the company's most successful game, was also recently named #6 on Apple's Top
20 Apps of All Time list and awarded 24% of the iPhone and application market
by ComScore. SGN's games also command more than one million game players per
day across multiple social networking platforms including Facebook, MySpace
and Bebo. For more information, please visit www.sgn.com.

SOURCE SGN

Siobhan Aalders for SGN, +1-212-880-5341