Viximo Unveils Modular Virtual Goods Platform and Expansive Content Library

Announces New Partnerships with Social Networking Sites Wadja, Booksie & I Beat
You
CAMBRIDGE, Mass.--(Business Wire)--
Viximo, a leading provider of virtual goods services to social networks, online
dating and casual gaming sites, today introduced its new modular virtual goods
platform for the web and iPhone. For the first time, this "a la carte" offering
will allow publishers to selectively choose from Viximo`s core services
including access to its premium content library produced by Viximo`s network of
3,000 independent creators, an interactive digital storefront, merchandise
payment systems and detailed analytics. The company also announced new
partnerships with social networking sites wadja.com - a tool that helps users
manage their online social presence; booksie.com - a network that helps writers
publish their work online; and ibeatyou.com - an online contest and competition
site. Viximo currently reaches more than 20 million unique monthly visitors
through its network of more than a dozen web publishers.

"As exemplified by our recently signed social networking partnerships, Viximo is
committed to getting publishers started from scratch with a complete, virtual
goods platform that will spark new levels of user engagement and drive revenue,"
said Brian Balfour, Viximo founder and vice president of product. "That being
said, over the past year we`ve learned that there is a real shortage of quality
content in the virtual goods marketplace and some publishers need customized
solutions to support already active virtual goods campaigns. We can now provide
solutions for these component-based needs whether it is state-of-the-art content
developed by our thriving independent creator community or analytics to
understand how to scale this over time."

Viximo's commitment to creating world-class virtual goods and
micro-entertainment content also extends into the mobile space. Earlier this
year, Viximo launched VixML, a powerful XML-based mark-up language that
dramatically decreases the amount of time required to build high quality iPhone
applications. Using this tool, Viximo has released 15 iPhone applications
developed by their creator community and released to the app store for $0.99.
VixML has been widely adopted by its 3,000 independent developers and recently
earned the prestigious mobile category winner of AlwaysOn`s Top 100 companies`
award. Independent creators receive revenue every time consumers purchase one of
their approved virtual goods from one of Viximo`s network of web publishers
including, wadja.com, booksie.com, ibeatyou.com, Quibblo, WorldWinner, We`re
Related, My Sports Career, Birthday Calendar and Family Tree.

About Viximo

Viximo`s virtual goods solutions connect premium-content designers, online and
mobile publishers, and brands delivering premium content, infrastructure
integration, payment platforms and analytics. Viximo has distribution
partnerships with social networking sites wadja.com, booksie.com and
ibeatyou.com, leading online gaming sites Quibblo and WorldWinner, as well as
popular Facebook applications We`re Related, Always Athletes, Birthday Calendar
and Family Tree. Viximo is a privately held company that was founded in 2007.
Viximo hails from Cambridge, MA, and is financially backed by North Bridge
Venture Partners and Sigma Partners.

Viximo
Brian K. Balfour
Founder and VP Product Marketing
617-583-5671
Brian.Balfour@viximo.com

Copyright Business Wire 2009