BASF Podcast: The Chemical Reporter - What Makes Blue-Jeans Blue?

LUDWIGSHAFEN, Germany, April 29 /PRNewswire/ -- As far back as the Middle
Ages in Europe, blue has always been a color worn by the nobility. Some kings
wore blue cloaks to their crowning ceremonies. The dye was made from a
substance that had to be brought all the way from far-off India - indigo,
which was made from an extract of the indigo plant. In 1897 BASF became the
first company to hit the market with a synthetically produced version of
indigo. In entertaining episodes our Chemical Reporter answers questions of
our Podcast listeners on Chemistry in our everyday life.
Direct subscription via RSS-Feed or iTunes (search for "basf"):
http://corporate.basf.com/en/podcast/reporter.xml Podcast The Chemical
Reporter, English edition:
http://www.basf.com/podcast
More podcasts:
Podcast Chemistry of Innovations: http://www.basf.com/podcast
This podcast is the audible innovation magazine of BASF. Discover every
month how Chemistry can help to shape our future. The actual episode is on
"Lithium Ion Batteries - The Energy Store of the Future". RSS-subscription:
http://corporate.basf.com/en/podcast/innovation.xml
Direct subscription of BASF Podcasts via RSS-Feed
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The use of the audio material is royalty-free. We appreciate information
on the use to podcast@basf.com.
BASF is the world's leading chemical company: The Chemical Company. Its
portfolio ranges from chemicals, plastics and performance products to
agricultural products, fine chemicals as well as oil and gas. As a reliable
partner BASF helps its customers in virtually all industries to be more
successful. With its high-value products and intelligent solutions, BASF
plays an important role in finding answers to global challenges such as
climate protection, energy efficiency, nutrition and mobility. BASF posted
sales of more than EUR62 billion in 2008 and had approximately 97,000
employees as of the end of the year. BASF shares are traded on the stock
exchanges in Frankfurt (BAS), London (BFA) and Zurich (AN). Further
information on BASF is available on the Internet at http://www.basf.com . A
Podcast is available at:
http://www.presseportal.de/pm/16344/1395987/basf_se

Editorial contact:
For the UK:
BASF plc
Chris Wilson
Corporate Communications
Phone: +44-161-488-5616
Fax: +44-161-488-4133
E-Mail: chris.wilson@basf.com

For the US:
BASF Corporation
Betsy Arnone
Corporate Communications
Phone: +1-973-245-7865
Fax: +1-973-245-6714
E-Mail: betsy.arnone@basf.com

For Germany/Europe:
BASF SE
Rainer Mueller-Mueffelmann
Environmental Policy & Innovations
Phone: +49-621-60-41040
Fax: +49-621-60-20548
E-Mail: podcast@basf.com

SOURCE BASF SE

Editorial contact:, For the UK:, BASF plc, Chris Wilson, Corporate
Communications, Phone: +44-161-488-5616, Fax: +44-161-488-4133, E-Mail:
chris.wilson@basf.com; For the US:, BASF Corporation, Betsy Arnone, Corporate
Communications, Phone: +1-973-245-7865, Fax: +1-973-245-6714, E-Mail:
betsy.arnone@basf.com; For Germany/Europe:, BASF SE, Rainer
Mueller-Mueffelmann, Environmental Policy & Innovations, Phone:
+49-621-60-41040, Fax: +49-621-60-20548, E-Mail: podcast@basf.com