Redi-Data Helps Companies Reach Lucrative 'New Mover' Demographic

FAIRFIELD, NJ, Apr 29 (MARKET WIRE) --
Redi-Data, Inc., a leading provider of consumer, business, specialty and
healthcare data and data services, announced today the availability of
its Redi-Consumer New Movers File, which gives marketers access to
targeted data on people who have moved within a six-month period.

A recent study reported that the average new resident spends approximately
$7,300 in the first three months after a move, regardless of economic
trends such as the recent downturn in the U.S. economy. In addition, new
movers spend 16% more than non-movers over the first year of a move on
items such as decor, furnishings and appliances. With Redi-Data's New
Mover File, companies looking to reach these motivated consumers now have
access to high-quality data on the more than one million new movers each
month.

"New movers typically make substantial purchases within a short period of
time on products and services for their new homes, including home
improvement projects and major appliances. Redi-Consumer New Movers File
enables companies to connect to this powerful and motivated group of
consumers and provides an opportunity for local businesses to introduce
themselves to potential customers. Shortly after moving into a new home is
the ideal time to establish brand loyalty with new residents by initiating
long-term, relationship-building communications," stated Senior Vice
President of Sales at Redi-Data, Marc Sabatini.

In addition to many basic new mover details, Redi-Data's New Mover File
also includes specific demographic variables such as ethnicity, religion,
language, income, gender, distance of move and geography. Access to this
level of information gives marketers the ability to target messages to
attract specific audiences, generate more leads and increase response
rates.

More information about Redi-Consumer New Movers File is available at
http://www.redidata.com/DataCard/new_movers.pdf.

About Redi-Data, Inc.

Redi-Data, Inc. provides consumer, business and healthcare professional
(AMA) data, mail and email lists. The company offers a diverse selection
of information and data points including demographic, geographic,
financial and lifestyle. Redi-Data also offers real-time lead
verification, list hygiene and extensive data and postal processing.
Redi-Data is a division of Redi-Direct Marketing, Inc. and has offices in
Fairfield, NJ, and Sunrise, FL. For more information, visit redidata.com.

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